Dr. Arianna Aprile

Developing an Exporting Strategy in China and Canada for the company's brand ODILLA CHOCOLAT. The strategy has been developed in the light of the current firm position and market situation both in Italy and in the destination countries. It has also been backed by a Positioning and Brand Image Strategy customised for China and Canada. The project is valid as first year final dissertation for the MIEX Master in International Managemente- University of Bologna and Partners.

Cross departmental responsibilities: ability to allocate effort and time both on the EU Dragon Star Plus (Horizon 2020) project and on the daily company’s operations. -Analysis and development of new marketing strategies; -Social Media Management; -Screening, recruitment of native English Teachers and ongoing assistance

Database Creations, -Translations, -Event organizations, -Social Network management.

Master of Science in Business Administration