Armando Nascimento

InBev in Europe is leading a digital transformation agenda in sales based on a B2B Strategy. To start up the Customer Success I am leading the setup of this team based in Prague. First milestone for the team was to kick off a brand new e-Commerce for direct distribution aiming Belgium, Netherland and France. Initially those 3 countries accounts to more than 200mi Euros p.y. I’m leading the change management agenda, creating the baseline for the sales team and mapping future capabilities for our customers.

In this position I was leading the sales team responsible for the top Cash & Carries (five in total) and Carrefour (working with Hyper, Cash & Carry, Convenience and e-Commerce). Over USD $50 Million of annual revenue, with a growth rate around 18% in the past four years, my mission was to increase profitability through Cost to Serve initiatives, lead category growth through perfect store improvements and develop a sales team capable to drive diamond approach inside Mars and within customer.

I have been coordinating the national Carrefour account and also the Cash & Carry channel, responsible for the sales results within petcare category in Brazil. Managing the biggest retailers, developing our brands throughout profitable categories, leading customer’s category growth and increase value share following Mars’ global strategy. Our priority at that moment was to ensure we were taking the most out of the opportunity surrounding modern trade for the years coming within the petfood category.