Athena Zhao

Angestellt, Account Director, McCann Worldgroup
Berlin, Germany

Fähigkeiten und Kenntnisse

project management
public relations
digital marketing
event management
marketing communications
customs relations
research
social networking
social media
business development
creative strategy
CRM
web analytics
Typo3
SEO
presentations
content marketing
Affiliate Marketing
Inbound Marketing

Werdegang

Berufserfahrung von Athena Zhao

  • Current 10 years and 11 months, since Jul 2015

    Account Director

    McCann Worldgroup

  • 3 months, Sep 2012 - Nov 2012

    Digital Marketing Manager

    Yudong Media / Auto Motor und Sport (China)

    project management for the new social media platform for Volkswagen Group Sports Car Project in China's biggest social media Sina Microblog, defined brand strategy in social media, facilitated resources internal and external, clarified workflow, risk management, integrated marketing activities.

  • 3 months, Sep 2012 - Nov 2012

    Event Coordinator

    Yudong Media / Auto Motor und Sport (China)

    event coordinator for Sports Car Champions Festival event in Shanghai, featuring Volkswagen, Audi, Bentley, Bugatti, Lamborghini and Porsche. assisted negotiations , concept and design for the event tents, , promoted event in different channels, supervised and troubleshoot on the event day

  • 3 months, May 2012 - Jul 2012

    Project Manager

    Astronaut

    strategy consulting on digital marketing for Johnson & Johnson Acuvue Contacts during sponsored NBA Nation events in China; execution, coordination and implementation of integrated social media marketing activities; delegated work assignments, cooperated and efficiently managed internal team and external suppliers within project plan; time and budget control, KPI accomplished

  • 1 year and 5 months, Aug 2010 - Dec 2011

    Account Manager

    Mediaman GmbH

    account management for key clients as European Chamber of Commence, Mercedes-Benz, China Construction Bank, Austria Tourism, including regular input on web design trends, campaign management, project management; collaborated with team in Shanghai through different project phases with new business development, concept, design, IT, and account director

  • 1 year and 7 months, Jan 2009 - Jul 2010

    Marketing Manager

    Long Honor Engineering Consulting Co.Ltd

    marketing RODECA® panel systems (Germany) as General Agent of RODECA in greater Chinaö built communication with architecture studio for long-term relationship and developed two new projects in cooperation; supplied RODECA to Irish Pavilion in Shanghai EXPO 2010, in charge of sales process including contract review and logistic control; coordinated with RODECA engineer, architect, and constructor; supervised on site

  • 1 year and 7 months, Jan 2009 - Jul 2010

    Assistant to Director

    Long Honor Engineering Consulting Co.Ltd

    assistant to Director of project management of Beijing Terminal 3 Hangar & AMECO Boiler House; organized regular meeting with client, designers, constructors, and suppliers, monitoring compliance with building and safety codes, and other regulations; assisted advice on scheduling and budget control and inspected construction performance on site; assisted review and negotiation of changes and additions with client

  • 2 years and 6 months, Jul 2006 - Dec 2008

    Section Chief of overseas coordination

    Huzhou Xinyuan International Logistic Co.Ltd

    freight forwarder on air and sea for both import and export; liaison with overseas co-partners on arrangements of shipments; represented company to annual 'World Cargo Alliance' logistics global partnering conference to develop potential partners; promoted from overseas coordinator to section chief in one year

Ausbildung von Athena Zhao

  • 3 years and 10 months, Sep 2002 - Jun 2006

    English (Business direction)

    Zhejiang Sci-tech University

Sprachen

  • English

    C1 (Fließend)

  • Chinese

    C2 (Verhandlungssicher / Muttersprachlich)

  • German

    B1-B2 (Gute Kenntnisse)

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