Ayman NATOUT

• Streamlined and shaped the growth drivers in the pharmacies for multiple markets • Optimized media budgets to fit every country’s need • Restructured the business strategy in Jordan to fit the right model • Re-Shaped the brand image and the desired benchmark • Launched the digital platform for VICHY in the region • Ensured a proper synchronization within all departments to succeed in product launches

• Performed a versatile market share analysis across European countries • Initiated proactively a brand competitive analysis of the styling segment in the European markets • Advised optimizations to the merchandising platforms in all markets • Established the brand guidelines within the developed POS material • Set Price Ranges strategy to have the proper benchmark of each country • Shared global best practices for the brand and developed local adaptations thoroughly

• Launched GUCCI GUILTY in France which doubled the brand’s market share • Planned, executed and analyzed media campaigns • Implemented strategic recommendations for future launches • Initiated targets for sales results/ROI for key channel initiatives • Motivated the sales force to optimize the trade marketing approach • Led the negotiation and coordination for the co-marketing differentiation partnerships

Managed and developed the company’s portfolio of clients (Pepsi, Mars, Procter & Gamble) Tripled the income generated by clients under my responsibility Demonstrated an exceptional ability to save money in the allocated campaign budgets Supervised the implementation and delivery of each campaign PEPSI International and PEPSICO Corporation Managed sampling activities, packaging designs and concepts, merchandising planograms, branding of POS material

• Delivered new product launches. • Generated reports of monthly and quarterly sales evolution • Increased the number of leads and visited doctors. • Performed restocking of orders and collection follow up (quote, invoice, delivery and payment).

International Business Management

International marketing and business development

Business