Dr. Bärbel Buschmeier

European and global marketing for 5 different plasma products.

Business development and project management activities for Novartis pipeline drugs. Marketing planning and execution of pre-marketing activities for 7 new Launches. Broad experience in developing product strategies, branding, pricing, building solid networks with external key customers. Lead of several cross functional project teams

Project management for pipeline drugs. Market and competitior analysis, market planning, sales forecasting, scientific communication, brand planning and implementation of premarketing activities for new launches.

Medical marketing acitivites for the H2-Blocker ranitidine with > 80 Mio Euro sales and for 2 respiratory drugs, e.g salmeterol and fluticason. Planning and project management of clinical trials.

microbiology, physiology,