
Barbara Ruebel
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Barbara Ruebel
- Bis heute 10 Jahre und 7 Monate, seit 2015
Managing Partner
Brand Essence AG
Consultant to companies and start-ups to help them achieve their business goals by focusing on their customer needs, developing targeted & realistic marketing plans and building their brand reputation.
- 2009 - 2013
Global Head of Corporate Identity and Internal Marketing
Zurich Insurance Company Ltd
Global responsibility for brand guidelines with active input from the countries, initiated first ever product placement of the brand in a movie with activation, part of M & A team, re-branding of acquisitions. Managed team of 2-6 people.
- 2005 - 2009
Manager Brand Strategy
Chevrolet Europe
Acted as “Keeper of the Brand”. Determined optimal positioning and character of brand to align with diverse target audiences across Europe, while balancing global needs in pan-European multi-brand environment. Activated the brand across multiple marketing channels such as retail advertising, internet promotions, charity, sponsorships, product placement, merchandising and co-promotions. Led 2-person team specializing in promotions and motor shows.
- 2001 - 2004
Manager Brand Strategy
GM Daewoo Europe GmbH
Served as active member of core transition team evaluating potential acquisition of major Korean manufacturer Daewoo, then part of the start-up team which centralized the brand under a single European control. Managed all marketing during initial start-up including development of long-term marketing plans, budgeting, organization structure, recruitment, and initial strategic marketing plans.
- 1993 - 1999
Various, including Head of Market Research
General Motors Europe
After sponsoring me at Kellogg, GM sent me on an ex-pat assignment. First - managing the future product research team for Opel and personally conducted all the research for the Zafira. Second - Vauxhall as a local marketing manager. Third - business planning team supporting the GM President of Europe. Fourth - advertising manager with responsibility for creating ad campaigns and re-negotiating the pan-European McCann contract.
Ausbildung von Barbara Ruebel
- 2014 - 2014
Digital Marketing
Cambridge Marketing College
- Bis heute
Industrial Administration
Kettering University
Marketing
Marketing, Finance, International Business
Northwestern University Kellogg School of Management
Sprachen
Englisch
Muttersprache
Deutsch
Gut
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