Barbara Ruebel

Consultant to companies and start-ups to help them achieve their business goals by focusing on their customer needs, developing targeted & realistic marketing plans and building their brand reputation.

Global responsibility for brand guidelines with active input from the countries, initiated first ever product placement of the brand in a movie with activation, part of M & A team, re-branding of acquisitions. Managed team of 2-6 people.

Acted as “Keeper of the Brand”. Determined optimal positioning and character of brand to align with diverse target audiences across Europe, while balancing global needs in pan-European multi-brand environment. Activated the brand across multiple marketing channels such as retail advertising, internet promotions, charity, sponsorships, product placement, merchandising and co-promotions. Led 2-person team specializing in promotions and motor shows.

Served as active member of core transition team evaluating potential acquisition of major Korean manufacturer Daewoo, then part of the start-up team which centralized the brand under a single European control. Managed all marketing during initial start-up including development of long-term marketing plans, budgeting, organization structure, recruitment, and initial strategic marketing plans.

After sponsoring me at Kellogg, GM sent me on an ex-pat assignment. First - managing the future product research team for Opel and personally conducted all the research for the Zafira. Second - Vauxhall as a local marketing manager. Third - business planning team supporting the GM President of Europe. Fourth - advertising manager with responsibility for creating ad campaigns and re-negotiating the pan-European McCann contract.

Marketing