Beatrice Sangiorgi

For ex. Consulting at Canuti Tradizione Italiana srl, a fresh pasta company: coordinating two resources, on-job training of the owner's son, internat. competition analysis to enter local Countries/Distributors also in collaboration with SDA Bocconi, elaboration and application of Trade Marketing&Communic. plan activities (events, creation of sales materials, trade promotions, online&offline publishing and media plans, website optimization, new products, packaging, copywriting,), budget.

Bone substitutes and osteointegrated cranial prostheses in ceramic material. Internat. B2B and B2C: distributors, hospitals, nursing homes, surgeons. Coordination of two people. Increased the level of phone/e-mail response service, direct management of critical cases, increased closure of orders/sales, improved ordering process, adopted QlikView sw for reporting, web training to sales force, marketing materials, defined supply flow for new markets, KPIs, contracts execution, offers, participation in tenders

At People 3.0 I develop marketing and brand projects for companies. People 3.0 is a network of professionals interested in companies' business development. We work to create value for our Customers. I am a tri-lingual Marketing Executive with significant experience in brand development in luxury goods, fashion accessories, toys and gadgets, food & consumer pharma. Sound expertise in product innovation and business start ups, combined with strategic sense and the ability to manage and motivate teams.

Marketing and Communication manager at ModenaIn Business Club (1.300 members)

Senior Product Manager for exclusive Ferrari Store products: leather goods, top tier houseware products, clothing accessories (jewelry, hats, scarves, ties, gloves), sports items, desk items, games, models, high tech products. -2 annual collections of Lifestyle products for 35 stores & sales corners in dealerships -Created and developed Ferrari Institutional & Special Giveaways for GT events and F1 Team management -Created and expanded Maserati products line for sale on-site and at dealerships

Wiesbaden, Germany. Head of purchasing for the fashion accessories licenses: Joop!, Strenesse Blue, Hugo Boss, Bogner, Davidoff .

Product Manager of Buitoni baked goods, in charge of the marketing plan, media communication, new product development, packaging, establishing prices, control and simulation of profit and loss account, trade and consumer promotions and analyzing market and sales data.

Headed start up along with General Manager, launched the entire product line in distribution at pharmacies, resulting in market leadership with 30 billion lira in turnover in 1994.

Contributed to Slim Fast’s launch, distributed in pharmacies with a team of eight colleagues. Followed promotions, qualitative marketing research, development of flavors, consumer and customer care and the management of print media planning, reporting to the Germany Marketing/Country Manager

Social Media Learner at Sqcuola di Blog, Parma

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