Beatrix C. Keim
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Beatrix C. Keim
- Current 3 years and 7 months, since Nov 2022
Director
CAR Center Automotive Research (D+S Automotive GmbH)
- 6 months, May 2022 - Oct 2022
Leitung Vertrieb
Smart battery solutions GmbH
- 5 years, Oct 2015 - Sep 2020
General Manager
Mackevision CG Technologies and Services (Shanghai) Co. Ltd.
- 10 months, Jan 2015 - Oct 2015
Interims-Managerin/ General manager
Mackevision CG Technologies and Services (Shanghai)
Open up the new location Beijing and advise on China business matters
- 4 years and 8 months, Mar 2011 - Oct 2015
Senior Consultant
Progenium
Offering consulting for the areas: Automotive industry in China, passenger cars and commercial vehicles, China business, Automotive Marketing & Sales, Experiential Marketing
- 1 year and 3 months, Jan 2010 - Mar 2011
Business Operations Manager China
Jaguar Land Rover
- 9 months, Mar 2008 - Nov 2008
Project Director Olympic Experiential Events
adidas Greater China
Project Manager Olympic Experiential Events (Olympic showcase, Olympic consumer events)
- 7 months, Aug 2007 - Feb 2008
Head of Communication New Energy Strategy
BMW Group China
Responsible for the China team in the field of communication & strategy for New Energy Strategy activities in the Automotive Sector in China
- 11 months, Oct 2006 - Aug 2007
Head of Experiential Marketing
BMW China
Steer & guide the experiential activities of BMW brand in China for all models (launches, shows &exhibitions, sponsoring, product placement, experience events..)
- 1 year and 6 months, Apr 2005 - Sep 2006
Sen. Manager Dealer Marketing
Shanghai Volkswagen Automotive Ltd.
Head of Dealer Marketing (PoS organization, Dealer events..)
- 1 year and 1 month, Mar 2004 - Mar 2005
Sen. Manager Marketing Communication
Shanghai Volkswagen Automotive Ltd.
Steer & guide the marketing activities in terms of class. communication, events, motorsports activities, shows, launches
Coordinate between the HQ's central marketing departments and the AP entities to enhance and support the marketing activities (research, communication, shows & exhibitions, Forums, brand showrooms..)
- 2 years and 6 months, Jan 1998 - Jun 2000
Advisor Marketing Communication
FAW-Volkswagen Automotive Ltd.
Ausbildung von Beatrix C. Keim
- 4 years and 6 months, Oct 1992 - Mar 1997
Marketing Ostasien
FH Ludwigshafen OAI
- 9 months, Sep 1991 - May 1992
Chinese (Mandarin)
Foreign Language Institute Beijing
- 1 year and 4 months, Mar 1990 - Jun 1991
Modern China Studies
Ruhruniversitaet Bochum
- 3 years and 5 months, Oct 1986 - Feb 1990
Classic China Studies
Westfaelische Wilhelms Universitaet Muenster
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Chinese
C1 (Fließend)
French
B1-B2 (Gute Kenntnisse)
Italian
A1-A2 (Grundkenntnisse)
Spanish
A1-A2 (Grundkenntnisse)
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