Beatriz Cebro Trenco

- Own the B2C marketing strategy for the DACH market, building early brand awareness and demand for a new travel brand. - Led the go-to-market positioning and launch of holidayheroes PRO (B2B), driving demand from zero to early traction within six months. - Planned and steered integrated 360° campaigns across TV, OOH, radio, paid digital and CRM, balancing brand and performance. - Acted as marketing lead, guiding freelance support, with budget ownership and performance monitoring.

- Plan and execution of PR, Media & Digital campaigns for Huawei Europe for our ICT products and solutions for enterprises. - Led and coordinated a small network of external freelancers. - Management of Huawei Enterprise success customer case studies and promotion in Europe. - Content management and supervision of the Europe websites and brand campaigns, working along with internal stakeholders and local agencies to align on best performing content.

- Management, execution and optimization of performance campaigns across online channels (display, programmatic & affiliates) for the markets of renting cars in Spain & Italy, achieving over +200% growth YoY. - Coordination and execution of the branding strategy campaigns across the online channels. - Implementation of an automated creative production at scale and set up an A/B creative test optimization process to improve performance.

- Planned and executed integrated 360° advertising campaigns, leading agency briefings and overseeing campaign performance and budgets. - Supported product and marketing managers in driving the core roadmap and executing new product launches based on customer insights and market analysis. - Worked cross-functionally to ensure initiatives were aligned with product, business and communication strategies. - Coordinated POS materials and mailings, as well as regional and local events in Spain.

- Execution of SEA, Display, email marketing, Social Media and affiliate campaigns for our telecom services at Ono in coordination with advertising and media agencies. - Support departments of the online data analysis and online reporting of all the activities in the department.

Internship at UNESCO Centre in event organization, graphic design and press communications. Also, support of development Education, Culture and Sciences UNESCO´s Centres projects in Italy

Covering and writing news for a newspaper and a weekly magazine. Collaborations in radio.