Beatriz Otero

Alongside my executive and consultant roles, I contribute to the European mobility and innovation ecosystem as a strategic Senior Advisor, collaborating with leading public-private institutions, accelerators, venture capitals, founders, tech disruptors and industry organizations to support companies to accelerate companies growth and EU decarbonization.

Digital Charging Solutions (DCS), a joint venture between the BMW Group, Mercedes-Benz, and BP (British Petrol), is one of Europe's leading EV charging infrastructure providers, also offering a SaaS solution. As Senior Key Account Manager, I led the B2B2B business strategy for major OEM accounts, including BMW, Mercedes-Benz, Kia, and Hyundai. In this role, I was responsible for implementing software and app solutions to electrify fleets. I drove the commercial growth of DCS’s B2B2B solutions through OEMs.

Led commercial growth across Eastern European markets by strengthening Porsche Holding’s retail network performance, drove national sales strategies, launched CUPRA brand and scouted/assessed new investors. Owned market’s net contribution margin and dealer network profitability. Managed a HQ central team of 10 direct headcounts.

Located in the international sales department, I was responsible for defining and implementing the SEAT dealer network strategy across 18 European markets, driving retail transformation for the CUPRA launch, customer journey redefinition and new business models to improve commercial performance and customer experience.

Responsible for defining and implementing new commercial processes, sales team competencies and recruitment frameworks for commercial roles, to strengthen retail performance. Led the implementation of the SEAT Retail Excellence (SRX) transformation program, driving cultural change in sales management and rolling out the initiative, together with DMS (dealer manager systems) to improve dealer performance across international markets.

Owned the ROS targets and dealer network business & profitability management, improving negative ROS % to a postive KPI. Represented SEAT within the Volkswagen Group (VW Konzern). Established the Business Management System across main EU markets by connecting DMS systems to the central Business Management System at brand level and VW Group level.

International Business Development, Market Expansion & Global Trade: developed international business opportunities across Europe, Latin America, Asia and Oceania, supporting companies in export strategy, market development and international commercial expansion. Managed diverse cross-border projects involving sales optimization, new market entry, international trade operations and the creation of business structures to support global growth.

Audi Spain is part of the Volkswagen Group and one of the world's leading premium automotive brands. During my 6-year career at Audi, I progressed through increasing levels of responsibility across Sales and Aftersales functions, managing dealers commercial performance, KPI analysis, business planning and dealer network development across a national network of up to 140 dealers. I worked closely with Audi AG in Germany, supporting the alignment between local market strategy and global brand objectives.

Built a strong foundation in financial analysis, accountancy and market research through diverse roles supporting companies and organizations in commercial, administrative and strategic projects.

Final score: Excellent

University of Economics Barcelona