Beatriz Souza

Led digital marketing projects, boosting brand recognition. Conducted business analysis, creating plans that increased lead generation. Implemented efficient project management, ensuring timely, high-quality deliveries. Performed market research and competitor analysis. Developed data-driven strategies, maximizing online reach. Created business proposals, increasing closure rates by 21.27%. Managed the creation of an influencer marketing agency from conception to execution, ensuring project success.

Supervised digital projects, ensuring quality and user experience. Optimized ad campaigns on Facebook, Instagram, Twitter, and Google, increasing visibility by 1700%. Developed data-driven strategies aligned with goals, boosting website traffic. Created brand experiences fostering positive engagement. Monitored industry trends and competitor performance to find growth opportunities. Analyzed data to improve strategies. As Product Owner, led SJCC Ads version 1.0, capturing over 1000 leads in the test phase.

Designed ads for online and offline campaigns. Led digital projects from conception to delivery, ensuring quality and user experience. Managed ads across Facebook, Instagram, Twitter, and Google. Analyzed user behavior, identifying improvements through data analysis of websites, apps, and TV. Developed segmented email newsletters, optimizing future campaigns. Managed social media platforms, adjusting strategies based on insights. Developed customer loyalty strategies to increase retention and loyalty.