Marian Perdomo Alvarez

Planning and design of content strategies for Social media accounts, especially Instagram Developing and scheduling of social media campaigns using tools such as Hootsuite In charge of updating content, images, and strategies for the e-commerce website Responsible for results and data analysis through Google Analytics and Instagram Insights Developing influencer marketing and brand ambassadors campaigns to improve brand recognition

Management of PPC activities across more than 10 European markets. Optimization of PPC campaigns with annual budgets of up to 620,000€. Building and expansion of PPC accounts leading to 57% more revenue YOY. Application of Mobile PPC strategies generating 150,000€ in Revenue YTD. Development of ad copies analysis and strategies improving CTR by 64% YOY. Management of trafficking and bid management through different tools. Responsible for the elaboration of weekly, monthly and ad hoc reporting.

Development and design of Publicitas catalogue. Creating and updating client’s reports and presentations. Cooperation on media sales campaigns. Usage of CRM software.

Assisting in media planning for a Telecommunications client Responsible for the execution of media plans and media orders Assigned to develop competition and media analysis reports

Worked in a team for the elaboration and placing of media orders. Cooperation on monthly media analysis for clients. In charge of Post buy reports for Television campaigns.