Ben Legg

With more than half a million advertisers, a billion dollars in annual revenue and five thousand employees staged around Europe, I led the transformation of eight Yellow Page print companies into a multimedia local advertising group. Key achievement: building one of Europe's largest website–selling operations focused on small businesses

Defined revenue generation strategy for all products, then led initiatives to increase sales force scale and competence. Also directed AdWords product planning, launch and monetisation. Also led several European and global initiatives to test and scale new revenue opportunities. Doubled revenue in three years. Google Europe was recognised as the best-run division

Drove revenue strategy and sales tactics for the United Kingdom, Ireland, Netherlands, Belgium and Luxembourg

Overhauled packaging, pricing, distribution, marketing and sales in one of the world’s largest markets. Led a sales force of 12,000 as they serviced a million customers and 300 million consumers

Led sales, marketing and distribution organisation of 1800 people. Poland was recognised within Coca-Cola as one of the best-run sales forces in the world

Spearheaded talent management, training and sales force development in organisation of 40,000 people in 27 countries

Handled client initiatives in Europe, U.S. and Asia. Functional specialisation in strategy, organisation, product development and sales force effectiveness. Industry focus on technology, defence and media

Spent ten years building military, civilian and blast-proof structures. Also demolished a lot of things. Led military engineering operations in places like Germany, Canada, Cyprus, Northern Ireland and Poland. In Bosnia, led the engineering unit that helped end the siege of Sarajevo in 1995. Departed service as a Captain