Benjamin Bergner

Sales leader for a team of 4 people Develop and execute sales plans and strategies to meet organizational goals Budget responsibility for the media spend Analyse market trends and competitor activities to identify new business opportunities Cooperation with cross-functional teams to customize products/services to meet the specific needs/preferences of international markets. Ensure optimal customer and product prioritization Develop pricing strategies for the assortment

Create market entry and sales strategies on European markets Manage existing key accounts and find new business partners Budget responsibility for Germany, Austria, Switzerland & Eastern Europe Host sales meetings and provide product and brand training Manage marketing campaigns in cooperation with partners

Open new markets Search and find new customers Identify new sales opportunities within existing accounts Analyze the market

•Budget responsible for 4 Edeka regions -Retail – FMCG with a turnover of > 20 Mio. € •Introducing and discussing new products, shelf visibility and marketing activities with the clients. •Prepare, participate and rework of the annual meeting •Analyze and evaluate customer and competition performance (IRI & Nielsen database) •Working closely together with the trade marketing department for POS and leaflet campaigns •Leading internal projects to improve cross-functional processes

• Project: development of KPIs for BOSS Black Menswear Keymarkets (e.g. price structure, fashion grade, product efficiency) to gain further information about market potentials • Support of Brand Management Team in general tasks/daily work, e.g. preparation of collection framework, analysis of key figures for risk disposition, support during selling season, support in brand positioning and pricing strategy tasks

Marketing