Bernardo Martins

• Commercial Manager environment: Sales (Sell In – Sell Out), Supply Chain, On/Offline Trade Marketing and Credit portfolio; • Annual strategic business plans developer (volumes, price, margins and trade funds); • Trade fund Control: higher ROI and sales conversion; • KPI´s Management (Samsung and Customer);

• Senior Key Account Manager responsible for all Sony Brazil portfolio (IT distributors and Wholesales); • Commercial Manager environment: Sales (Sell In – Sell Out), Supply Chain, On/Offline Trade Marketing and Credit portfolio;

• Regional Account Supervisor for Brazil northeast and east regions (Regional Grocery and Electronics stores) • Prospection of retailers, first contact and establishment of a new business of telecom´s gadgets wireline in the main retail chains in the states of Rio de Janeiro, Espírito Santo, Minas Gerais, Bahia and Sergipe.

• National Key Account Manager for Lojas Americanas S.A. • Managed Sales, Supply Chain and all Trade Marketing activities.

• Key Account Manager environment: Sales (Sell In – Sell Out), Supply Chain, On/Offline Trade Marketing and Credit portfolio;

• Responsible for attendance, planning, ordering, inventory control, control of funds for investments in promotions and merchandising. • Frequent field monitoring, training and development of the team of representatives of sales of exclusive distributors of Pet Food Mars (Suprema Distribuidora and Masgo Distribuidora - Service from the state of Rio de Janeiro, with 10 to 15 sales representatives per distributor); • Managed credit portfolio of each customer.

Strategic Management of Marketing and Sales

Veterinary Medicine