Bernd Knerr

Leading international Marketing and Produktmanagement for Car Multimedia including; • Researching and reporting on external opportunities • Developing the marketing strategy and plan • Management of the marketing mix • Managing agencies & budgets • Developing guidelines • Performing portfolio / roadmap process • Development and implementation of individual product strategies (4P's) • Purchasing Car Multimedia Products Aftermarket (mainly China) • Price Management

Member of the board during the restructuring of the company

- Director Product Center Audio Components - Management responsibility for 13 people staff - Business Management audio and electronic products for aftermarket - Synchronization of multiple development and manufacturing partners - Goal coordination with cross-sections of the matrix organization - Product Management and Trade Marketing - Creation and implementation of the business plan - Innovation and Skills Management

- Director of Product Center Automotive Sound for OEM (car manufacturer) and retail market with the following functions: - Product Management, Projekt Management and Business Development. - Management responsibility of 5 employees - Project controlling, source planning - Interface for project management, development and production for company locations Germany, Tunisia, Malaysia, China and Korea - Innovation management - Member of Blaupunkt acoustic sound team (Dave Clark instructed)

- Head of Product Management for global aftermarket sound business - Product portfolio planning - Developing product and marketing concepts - Conducting market and competitive analyzes and trend analyzes - Creation of competition, - Customers - and target group profiles - Strategic planning for the launch, determining pricing strategy - Sound specialist for Press and Customers - Interface development department, Sales and Marketing Director

Marketing management Blaupunkt Car Audio Italy - Responsibility for marketing and product management - Market and competition analysis and derivation of measures - Responsibility for marketing budget and people management - Strategic planning for the business Autohifi - Cooperation with sales, customer service and advertising department

- Product Management for car radio, car speakers, amplifiers, antennas in the aftermarket business - Market analysis, market research and competitive comparisons - Price positioning, product planning, product communication trainings - Support of sales with customers