Basic

Guido Mertsch

Employee, Direktor/Bereichsleiter Marketing & Product Management, Santander Consumer Bank Germany

Mönchengladbach, Germany

Skills

Marketingstrategie
Management
Customer Relationship Management
Marketing
Produktmanagement
Vertrieb
Finanzwesen
Banken
Corporate Identity/Corporate Design
Online Marketing
Handelsmarketing
Databasemarketing
Advanced Analytics
CRM-Systeme
Datamining
Management von Kooperationen
Direktmarketing
Below-the-line Marketing
Above the line Marketing
Agenturen
Mailings
Werbung
Lettershop
Fullfilment
Kreditkarten
Ratenkredite
Girokonto
Tagesgeldkonten
x-selling
Kundenbindung
Kooperationen
Retailbanking
Konsumentenkredite
liabilities
Fonds
installment loans
deposits
insurances
revolving
debitkarten
focusgruppen
Sponsoringmanagement
Marktforschung
Marketingbudget
Internationalisierung
Verkauf
Englische Sprache
Digitale Transformation
Agiles Projektmanagement / Wasserfall
Unternehmensführung
Kundenservice
Führungserfahrung

Timeline

Professional experience for Guido Mertsch

  • Current , since Apr 2014

    Direktor/Bereichsleiter Marketing & Product Management

    Santander Consumer Bank Germany

  • Current , since Feb 2011

    Bereichsleiter Marketing & Product Management

    Santander Consumer Bank AG

  • 1 year and 1 month, Jan 2010 - Jan 2011

    Stellvertretender Bereichsleiter Marketing & Produktmanagement

    Santander Consumer Bank

    Produktmanagement, Databasemarketing, Werbung, Online-Marketing, Direktmarketing,

  • 6 years, Jan 2004 - Dec 2009

    Abteilungsdirektor Produktmanagement/Databasemarketing

    Santander Consumer Bank AG

  • 2 years and 4 months, Sep 2001 - Dec 2003

    Leitung Produktmanagement

    Santander Consumer Bank AG

  • 1 year and 2 months, Jul 2000 - Aug 2001

    Country Manager

    Santander Holding

    International Business Development

  • 3 years and 7 months, Jan 1997 - Jul 2000

    Projektmanager

    Santander Consumer Bank AG

  • 1 year and 2 months, Nov 1995 - Dec 1996

    Marketingreferent

    Santander Consumer Bank AG

  • 1 year, Nov 1994 - Oct 1995

    Trainee

    BFG Bank

Educational background for Guido Mertsch

  • 3 years and 8 months, Oct 1990 - May 1994

    Betriebswirtschaft

    FH-Niederrhein

    Marketing, Einkauf, Personal Finanzwesen

  • 2 years and 5 months, Sep 1987 - Jan 1990

    Ausbildung Bankkaufmann

Languages

  • German

    -

  • English

    -

Interests

Sport
Fussball
Borussia Mönchengladbach; FC St. Pauli

Group memberships

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