Bernhard Graf

Responsible for strategic marketing, digital marketing, demand generation, brand management, ad&promo, events, sales support, PR and market insights Position GE HC as outcome-based solution provider Drive digital transformation of marketing mix throughout the entire customer journey Develop and implement dedicated growth programs to successfully push sales Optimize demand generation and campaign management processes, improve new marketing automization tools Introduce value-based segmentation

Managed transition to new CEO and built foundation for new region Central Europe Drove Growth Playbook 2017 and created basis for Central Europe 2020 strategy

Responsible for strategic marketing, product management, customer education, sales support, ad & promo, events, PR, internal communications Integrated communication channels into a “One-GE” brand platform and implemented online communities and new social media strategy Drove dedicated growth programs and product launches with outcome-based value propositions Positioned GE and CEO in trade and tier-one media as holistic solution provider

Responsible for churn management, product development, new business, branding, marketing communications, marketing services and market intelligence Positioned E.ON as leading energy supplier during the post-Fukushima energy revolution Built holistic communications platform integrating TV, ATL/BTL, online, sponsoring, congresses/events, PR Launched first Smart Home Solutions like E.ON Solar, E-Mobility, Micro CHP Optimized sponsoring platforms (Bayern München, Schalke 04, Biathlon/Ski Jump Worldcup)

Responsibility for corporate brand and design, corporate and product advertising, sales promotion, congresses, events, sports sponsoring, market intelligence Repositioned E.ON Ruhrgas against new competitors with integrated communications platform and new segment-oriented product portfolio Sharpened new brand profile of “Natural Gas” as green energy source against oil and coal by launching new offering combining natural gas with solar energy and by kicking off TV campaign “Green Natural Gas”

Globally responsible for group branding, group design, advertising, market intelligence, e-media and congress strategies Implemented global "Proven Outcomes" communications and marketing platform, based on the integration of medical systems and innovative IT solutions Launched syngo globally and across all businesses Successfully managed communications for acquisitions (Shared Medical Systems (Information Technology - USA) Acuson (Ultrasound - USA) and Mindit (MR - China)

Shaped the global Siemens AG brand as member of corporate branding team and implemented global corporate "Innovation" campaign

Marketing, HR, French