Serge Barsotti

– Own full P&L and commercial responsibility for the Zurich business unit; delivered 40% growth in 2024. – Lead and develop a 30-person interdisciplinary team across two locations. – Own business development, proposal development, and our most strategic client relationships. – Drive data-driven marketing, CRM, and AI-powered automation initiatives

– Owned the P&L and led an organisation of 24 as a member of the Executive Board. – Built and rolled out go-to-market and growth strategies for national and international brands. – Led an end-to-end marketing strategy for Körber Group that increased qualified leads by 15%. – Led mandates for UBS, Baloise, and Stellantis, integrating brand, communications, and digital marketing.

– Led the Digital team, focused on brand experience and integrated communications, across Zurich, Berlin, San Francisco and Beijing. – Grew new business through sharper positioning and stronger pitches. – Delivered international rebranding programmes for UBS, Vontobel, HSBC, and Volkswagen. – Developed brand positioning and storytelling approaches for start-ups, SMEs and large corporates.

– Owned the P&L and led a team of 18. – Repositioned the company and expanded its service portfolio, with a focus on e-commerce and web platforms.

– Led brand consulting and digital strategy engagements for enterprise clients including BMW, AstraZeneca, and Vienna Airport, across Interbrand and the DDB network, including Heye DDB Health. – Built digital sales platforms and social media and communications programmes.