Beth Parker

Leitung eines digitalen Transformationsprojekts für globale HR-IT-Systeme bei IKEA mit Auswirkungen auf 12.000 Mitarbeitende. Einführung cloudbasierter Lösungen für mitarbeitendeorientierte Systeme, die die Konnektivität am Arbeitsplatz und den Zugang zu Informationen revolutionierten. Förderung der bereichsübergreifenden Zusammenarbeit zur nahtlosen Integration neuer digitaler Plattformen, die HR-, Management- und Mitarbeitersysteme aufeinander abstimmen.

Umsetzung einer globalen Omnichannel-IT-Transformation für die Luxusmarke Wolford zur Verbesserung des Kundenerlebnisses sowie zur Steigerung der Kundenbindung und des Umsatzes über digitale & physische Kanäle. Leitung des Wolford E-Commerce-Replatforming-Projekts zu CommerceTools und Bloomreach in Zusammenarbeit mit einem Systemintegrationspartner und MACH Anbietern. Agiles Projektmanagement mehrerer externer Dienstleister sowie interner Teams, einschließlich Digital, Marketing, Finanzen, IT und Logistik

Durchführung von E-Commerce-Plattform-Migrationen für Einzelhändler wie Birkenstock, Harvey Nichols, Pret und Bensons for Beds unter Verwendung von Big Commerce, Salesforce und Bloomreach Kunden-, Stakeholder- und Lieferantenmanagement Leitung interner und externer funktionsübergreifender Teams in den Bereichen Design, UX, Marketing, Daten, IT und Analytik Agiles Projektmanagement mit SCRUM und Produktmanagement mit Backlog-Priorisierung

• Led RFP process, selecting top vendors for £3M E-Commerce platform relaunch, ensuring optimal choices. • Facilitated discovery workshops, aligning internal teams and external partners for project clarity. • Managed migration of 12 charity websites from Magento 1 to ShopifyPlus, utilizing MACH architecture. • Oversaw £3M budget, ensuring efficient allocation and successful E-Commerce platform migration.

• Delivery of 11 global designer shopping villages mobile native apps (IOS & Android) and facilitated the ongoing delivery of upgrades, omnichannel integration, feature enhancements, and bug fixes • Scoped and delivered multiple revenue-generating initiatives to provide a luxury shopping experience to high value customers • Project managed multiple cross-functional teams using Agile methodology

• Delivered a digital transformation in a move to headless E-Commerce to underpin all nine global Carnival cruise line brands, the largest cruise line company in the world • Implemented Adobe Experience Manager (AEM), along with a new visual design, User Experience, Digital Asset Management, plus technical architecture, API integration layer and a Hybris backend for payments

• Founded a new digital E-Commerce agency, Captivate Commerce • Consulted directly for clients on digital transformations and managed a globally based remote team to deliver solutions

• Delivered worldwide omnichannel integrated marketing campaigns • Managed a Salesforce E-Commerce SFCC platform implementation – a global multilingual platform rollout across Adidas, Reebok, TaylorMade • Led internal technical development teams, content, translation teams, marketing and design teams • Collaborated with global brand marketing directors to define and implement global campaign roadmaps

• Project management of Digital projects within a digital programme • Redesign / relaunch of a new user centric Legal & General website • Management of technical teams and multiple external agencies • Social media rollout and “Social influencers” omnichannel marketing campaigns

• Management of the planning, development and roll out of Specsavers global e-commerce websites - for this UK High Street optician / retailer with 1750 stores in 10 countries. • Digital transformation and migration of legacy systems to new infrastructure • Managed the RFP process and supplier selection for E-Commerce platform development

• Led the launch of MyWaitrose loyalty program, enhancing customer engagement across 350 UK stores and online. • Directed multichannel programme with workstreams in Marketing, E-Commerce, Branding, IT development, Data management, POS systems, Training, Retail management, and coordination with external suppliers. • Integrated loyalty system into in-store POS and customer service, and oversaw production of in-store materials.