Beth Parker

• Leitung von Transformationsprojekten im Bereich Warehouse-, Logistik- und Fulfilment-Systeme, einschließlich Multi-Carrier-, Retouren- und Tracking-Plattformen, mit jährlichen Einsparungen von £5 Mio. • Definition von Roadmaps und Workstreams sowie Steuerung von Abhängigkeiten zur Sicherstellung einer effizienten Umsetzung

• Leitung einer globalen HR-Digital-Transformation, inklusive Implementierung cloudbasierter SaaS-Lösungen für zehntausende Mitarbeitende in internationalen Retail-Märkten • Definition von Roadmaps und Workstreams sowie Steuerung globaler, cross-funktionaler Teams und externer Anbieter zur Sicherstellung einer effizienten Umsetzung

• Verantwortung für eine globale, datengetriebene Omnichannel-Digital-Transformation für eine internationale Luxusmodemarke • Steuerung von Roadmaps, Workstreams und Delivery im Rahmen einer MACH / Headless E-Commerce-Architektur sowie Koordination internationaler Stakeholder

• Leitung komplexer SaaS-E-Commerce-Plattformmigrationen und Omnichannel-Programme für internationale Retail-Marken wie Birkenstock, Harvey Nichols, Pret und Bensons For Beds über Shopify, Magento, BigCommerce und Salesforce.

• Led RFP process, selecting top vendors for £3M E-Commerce platform relaunch, ensuring optimal choices. • Facilitated discovery workshops, aligning internal teams and external partners for project clarity. • Managed migration of 12 charity websites from Magento 1 to ShopifyPlus, utilizing MACH architecture. • Oversaw £3M budget, ensuring efficient allocation and successful E-Commerce platform migration.

• Delivery of 11 global designer shopping villages mobile native apps (IOS & Android) and facilitated the ongoing delivery of upgrades, omnichannel integration, feature enhancements, and bug fixes • Scoped and delivered multiple revenue-generating initiatives to provide a luxury shopping experience to high value customers • Project managed multiple cross-functional teams using Agile methodology

• Delivered a digital transformation in a move to headless E-Commerce to underpin all nine global Carnival cruise line brands, the largest cruise line company in the world • Implemented Adobe Experience Manager (AEM), along with a new visual design, User Experience, Digital Asset Management, plus technical architecture, API integration layer and a Hybris backend for payments

• Founded a new digital E-Commerce agency, Captivate Commerce • Consulted directly for clients on digital transformations and managed a globally based remote team to deliver solutions

• Delivered worldwide omnichannel integrated marketing campaigns • Managed a Salesforce E-Commerce SFCC platform implementation – a global multilingual platform rollout across Adidas, Reebok, TaylorMade • Led internal technical development teams, content, translation teams, marketing and design teams • Collaborated with global brand marketing directors to define and implement global campaign roadmaps

• Project management of Digital projects within a digital programme • Redesign / relaunch of a new user centric Legal & General website • Management of technical teams and multiple external agencies • Social media rollout and “Social influencers” omnichannel marketing campaigns

• Management of the planning, development and roll out of Specsavers global e-commerce websites - for this UK High Street optician / retailer with 1750 stores in 10 countries. • Digital transformation and migration of legacy systems to new infrastructure • Managed the RFP process and supplier selection for E-Commerce platform development

• Led the launch of MyWaitrose loyalty program, enhancing customer engagement across 350 UK stores and online. • Directed multichannel programme with workstreams in Marketing, E-Commerce, Branding, IT development, Data management, POS systems, Training, Retail management, and coordination with external suppliers. • Integrated loyalty system into in-store POS and customer service, and oversaw production of in-store materials.