Betül Kul

Analyzed event-based customer data to enhance loyalty and new customer acquisition strategies. Owned analytics for the social commerce business across multiple departments, including Marketing and CRM.

• Built and maintained production data pipelines using dbt, Airflow, and Airbyte, automating critical data processes. • Redesigned the Snowflake self-service analytics platform. • Led the testing of migration of AWS S3 from Parquet to Apache Iceberg.

• Delivered actionable insights to C-level management and external stakeholders, optimizing reporting processes. • Automated a data quality analysis pipeline, ensuring the integrity for the engineering team. • Redesigned complex Power BI dashboards, enhancing user experience across more than 200 dashboards.

I played a pivotal role in leveraging data to inform business strategies and enhance customer engagement. • Led the creation of a data pipeline that calculated financial Customer Acquisition Costs, supporting executive decision-making. • Analyzed purchasing habits for six insurance products, contributing to improved website features for cross-product sales. • Developed a historical customer segmentation pipeline, optimizing targeted communication strategies for four main clusters.

At Medtronic EMEA in Istanbul, I leveraged data analytics skills by managing data manipulation and Tableau dashboards for international stakeholders. My role also involved creating efficient data gathering tools with SharePoint and collaborating on sales strategies to enhance performance analyses. These efforts contributed to optimizing our global sales initiatives.

• Delivered technical support to ITU members, addressing software, network, and system service issues. • Demonstrated effective problem-solving skills in resolving IT challenges within the university.

• Presented reports to enhance business strategies by leveraging analysis and research, resulting in data-driven decision-making. • Conducted in-depth sector analysis to identify potential B2B customers, contributing to the expansion of the client base. • Played a role in sales process development, optimizing workflows for increased efficiency and effectiveness

• Prepared and presented weekly solar energy market reports to senior management. • Oversaw solar panel deliverables and provided summarized updates in meetings.

Has learned fundamental science and engineering principles. Possesses the ability to define, model, and solve scientific problems using software applications.