Bich Hoang

- Developed campaign concepts; managed & delivered briefings, supporting the Division MarCom Lead in planning and executing marketing initiatives. - Planned and coordinated, & created in-house content production, and wrote articles for company news. - Collaborated with HR for internal events & partner trainings, ensuring smooth event execution while managing on-site support and event photography. - Monitored content in real-time projects, including webinars, podcasts, and interviews. - Standardized marketi

- Long-term planning and excecution for digital expansion, managed & created content for SoMe channels for Comet Yxlon & Dragonfly (Increased CY LinkedIn followers by 60%). - Analyzed KPIs, industry trends, and competitors, and designed strategies for target audiences. - Served as divisional representative in monthly corporate editorial meetings, proposing and discussing content schedules. - Worked cross-functionally on digital footprints (Website, Emails, & tracking) for product launches, paid campaigns. -

- Brand Building: Established and managed a D2C brand with over 900 international orders (focus on NA- & EU-markets), growing a community of 17k+ followers through SoMes (IG, Tiktok, YT, Pinterest) and manage full-lifecycle E-commerce (Squarespace, Etsy) - Community Management: Researched and developed targeted content strategies aligned with crafting communities; 5/5 stars customer rating for products and customer service - Instructional writing: produced digital pattern books in English (~600 sales with

- provided support for marketing activities e.g. opening parties - helped in designing and translating menus to improve CX - optimized restaurant operations to boost team productivity - maintained customer service at high standards during golden hours - finding solutions to negatives customer feedback to improve CRM - Prepared reports (revenue summary, inventory control)

Thesis topic: "From Retail to Virtual Worlds: How F2P Games Turn Classic Marketing Tactics into Revenue Streams" (1,3)