Bingjie Chen

Compose consumer-centric innovation roadmaps for strategic international brands to accelerate the growth across the globe Orchestrate cross-functional teams (over 5+ countries, 10+ departments) on multi-market new product development projects through stage gate process, from conceptualisation to post launch evaluation Own an end-to-end innovation pipeline to deliver product mixes (6Ps) on time and in full with a balance of rigour, data, TLO and strong business cases

 Conducted market research on RTDs/High-Strength Premixes consumption trends  Outlined a market (Germany) development plan detailed in brand communication  Developed distribution/sales channels models and Proposed price positioning

 Conducted spirit category analysis and competitor analysis in RTDs market  Research on best practices on sustainability and Corporate Social Responsibility  Analysis of Blockchain technology in supply chain management of F&B industry

Achieved distribution targets and profitability by managing through sale process in a start-up environment (Contracts, Finance, Stock, Logistic, Pricing, Promotion, Training) Outlined AOL & BOL plans and carried out trade shows and wine events Led a team of 3 in accounts acquisition in both off-trade/on-trade channels; Recruited and managed directly key accounts of fine dining restaurants, 5-star hotels and wine institutes

 Improved logistics effectiveness and communication with stakeholders  Managed Public Relations by organising business dinners and wine exhibitions  Achieved big orders with good communicative skills in business negotiations

Management in Food and Beverage

Management in Food and Beverage

Biotechnology