Bingjie Chen

Angestellt, Innovation Manager, Pernod Ricard Deutschland GmbH
Berlin, Deutschland

Fähigkeiten und Kenntnisse

Marketing
Branding
Communication
project management
product innovation
brand communication
digital marketing

Werdegang

Berufserfahrung von Bingjie Chen

  • Bis heute 3 Jahre und 2 Monate, seit Juni 2022

    Innovation Manager

    Pernod Ricard Deutschland GmbH

    Compose consumer-centric innovation roadmaps for strategic international brands to accelerate the growth across the globe Orchestrate cross-functional teams (over 5+ countries, 10+ departments) on multi-market new product development projects through stage gate process, from conceptualisation to post launch evaluation Own an end-to-end innovation pipeline to deliver product mixes (6Ps) on time and in full with a balance of rigour, data, TLO and strong business cases

  • 2 Jahre und 1 Monat, Apr. 2020 - Apr. 2022

    Global Brand Manager

    Barry Callebaut
  • 9 Monate, Aug. 2019 - Apr. 2020

    Business Development Manager

    Barry Callebaut
  • 6 Monate, Juni 2018 - Nov. 2018

    Project Manager

    NIOCOCKTAILS S.R.L.

     Conducted market research on RTDs/High-Strength Premixes consumption trends  Outlined a market (Germany) development plan detailed in brand communication  Developed distribution/sales channels models and Proposed price positioning

  • 5 Monate, Juni 2018 - Okt. 2018

    Project Manager

    Diageo

     Conducted spirit category analysis and competitor analysis in RTDs market  Research on best practices on sustainability and Corporate Social Responsibility  Analysis of Blockchain technology in supply chain management of F&B industry

  • 1 Jahr, Jan. 2017 - Dez. 2017

    Sales and Marketing Manager

    GUANGZHOU IDEE TRADING CO., LTD

    Achieved distribution targets and profitability by managing through sale process in a start-up environment (Contracts, Finance, Stock, Logistic, Pricing, Promotion, Training) Outlined AOL & BOL plans and carried out trade shows and wine events Led a team of 3 in accounts acquisition in both off-trade/on-trade channels; Recruited and managed directly key accounts of fine dining restaurants, 5-star hotels and wine institutes

  • 9 Monate, Apr. 2016 - Dez. 2016

    Marketing Assistant

    GUANGZHOU S.M.G. TRADING CO., LTD

     Improved logistics effectiveness and communication with stakeholders  Managed Public Relations by organising business dinners and wine exhibitions  Achieved big orders with good communicative skills in business negotiations

Ausbildung von Bingjie Chen

  • 1 Jahr, Jan. 2018 - Dez. 2018

    Business Management

    SDA Bocconi School of Management

    Management in Food and Beverage

  • 2018 - 2019

    Business Administration

    SDA Bocconi School of Management

    Management in Food and Beverage

  • 3 Jahre und 10 Monate, Sep. 2012 - Juni 2016

    Biotechnology

    Sun Yat-sen University

    Biotechnology

Sprachen

  • Chinesisch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Fließend

  • Deutsch

    Gut

  • Italienisch

    Gut

  • Französisch

    Gut

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