Björn Spielberg

• Preparation of strategic marketing decisions • Translation of market trends into innovative marketing strategies • Planning and control of marketing project and stakeholder management

• Managing a powerful team of Field Marketeers • Responsible for International marketing strategies • Supervising local marketing campaigns and related budgets

• Management of Pre-Sales Marketing activities • Lead generation and lead nurturing • Trade shows, email campaigns, infographics, webinars, white papers

• Management of the Corporate Marketing Team • Management of internal and external communications • Events & exhibitions, online & direct marketing, press & media

• Acquisition of new customers / customer care of existing customers • Marketing of portals and mobile value added services on TV • Development of media cooperations to market new services

• Development of business cases and presentations • Support and acquisition of new customers • Market research, reporting, sales forecast

• Identifying of growth opportunities outside the mobile market • Developing of co-branding strategy as part of Diploma thesis • Conducting of research

• Developing of business cases for mobile applications • Supporting of the business consultants in Germany and Singapore • Conducting of research in the Asian mobile markets

• External and internal communications to partners and customers • Developing of new concepts to address the dealers • Purchasing of merchandising materials • Supporting of the marketing communications managers in running projects

Search, Display und Programmatic. Social Media, Mobile, Daten und Insights. Trends und Innovationen.

Marketing, Finanzierung

Marketing, Finanzierung, Internationale Wirtschaft