Blake Park

Oversee the Strategy & Insights practice for the Microsoft commercial account, leading a team of strategists who conduct proactive account planning to assess customer behavior, desires and competitive environment in order to forge optimal contact strategy to advance prospects to customers and to convert customers into more loyal and profitable customers for Microsoft clients in the U.S., Canada, Europe, Latin America and Asia.

Internal turnaround expert for wireless company's data services divsion, with focus on customer lifetime value optimization initiatives. Sample activities include: • Customer retention and monetization. Spearheaded launch of customer lifecycle management program incorporating coordinated print and electronic direct marketing to reduce churn and increase revenues on text messaging features, generating more than $4 million in incremental revenue in six months.

Winner of Best Business Plan

Developed an interdisciplinary major on the topic of leadership, incorporating psychology, economics, history and political science.