Moderator
Boris Bihl
Angestellt, Head of Business Relations & Key Account Management, DFROST GmbH & Co. KG
Stuttgart, Deutschland
Timeline
Professional experience for Boris Bihl
Current , since 2013
Head of Business Relations & Key Account Management
DFROST GmbH & Co. KG
Responsible for brands such as Breitling, IWC, Vacheron Constantin, Omega, Swatch, Hugo Boss, ON Running, Victorinox... Consulting and development of customers and brands in the premium and luxury segment in the field of trade marketing, physical brand and product experience. Strategically and operationally responsible for the creation and implementation of the competence pillar in the luxury watch sector. Responsible for leading a fantastic, creative and professional team.
2010 - 2013
Head of Creative Concepts Retail Marketing
Swarovski AG
Global responsibility for the visual brand and product appearance in all retail formats. Strategic as well as creative responsibility for all global POS campaigns and initiatives (trade marketing). Responsible for the production of all global POS campaigns. Responsible for the strategy, creation and the launch of the first AR campaign worldwide in 2012/2013.
2009 - 2010
International Marketing Manager / Associate Director Marketing
Strenesse AG
2008 - 2008
Account Manager / Consultant
WERBEWELT AG
2007 - 2008
Key Account Manager
Liganova - The BrandRetail Company
2001 - 2006
Marketing Manager
GEWÜRZMÜLLER GmbH
Languages
German
First language
English
Fluent