Moderator

Boris Bihl

Angestellt, Head of Business Relations & Key Account Management, DFROST GmbH & Co. KG

Stuttgart, Deutschland

Skills

Customer Experience
Markenstrategie
Retail marketing
Kampagnenmanagement
Kampagnenplanung
Creative Direction
Beratung/Consulting
Marketing
Trademarketing
Design Thinking
Luxusgüter
Luxusgüterindustrie
Creative Thinking
Retail-Design
Markenkommunikation
Markenberatung
Trade Marketing
Customer Relations
Digitalisierung
Point of Sale
Einzelhandel
Wholesale
Kommunikation
Online-Medien
Strategieentwicklung
Strategieberatung
Strategische Planung
Einkauf
Team Management
Teamentwicklung
Teamfähigkeit
Teamleitung
Beratung
Betriebsführung
Betriebsleitung
Workshop
Kreativität
Kreativagentur
Innenarchitektur
Vertrieb
Kampagne
Marketing management

Timeline

Professional experience for Boris Bihl

  • Current , since 2013

    Head of Business Relations & Key Account Management

    DFROST GmbH & Co. KG

    Responsible for brands such as Breitling, IWC, Vacheron Constantin, Omega, Swatch, Hugo Boss, ON Running, Victorinox... Consulting and development of customers and brands in the premium and luxury segment in the field of trade marketing, physical brand and product experience. Strategically and operationally responsible for the creation and implementation of the competence pillar in the luxury watch sector. Responsible for leading a fantastic, creative and professional team.

  • 2010 - 2013

    Head of Creative Concepts Retail Marketing

    Swarovski AG

    Global responsibility for the visual brand and product appearance in all retail formats. Strategic as well as creative responsibility for all global POS campaigns and initiatives (trade marketing). Responsible for the production of all global POS campaigns. Responsible for the strategy, creation and the launch of the first AR campaign worldwide in 2012/2013.

  • 2009 - 2010

    International Marketing Manager / Associate Director Marketing

    Strenesse AG

  • 2008 - 2008

    Account Manager / Consultant

    WERBEWELT AG

  • 2007 - 2008

    Key Account Manager

    Liganova - The BrandRetail Company

  • 2001 - 2006

    Marketing Manager

    GEWÜRZMÜLLER GmbH

Languages

  • German

    First language

  • English

    Fluent

Wants

Eine neue Herausforderung die mich kickt.
Eine Herausforderung die Nachhaltigkeiten für Mensch und Umwelt schafft.

Interests

Bikes // Mountains // Nature // Design & Watches

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