Bosse Küllenberg

Chief Technical Officer // Digital Transformation ETERNA wurde 1863 gegründet und ist heute mit über 1.000 Mitarbeitern in Europa einer der führenden Herstellern von Hemden und Blusen in Deutschland. Die Produkte sind an ca. 5.000 PoS in über 40 Ländern und 53 eigenen Retail-Stores in Deutschland vertreten. ETERNA steht für Nachhaltigkeit und ist seit 2000 durch den höchsten Standard im Markt OEKO-TEX® 100plus (heute "Made in Green") zertifiziert. https://unternehmen.eterna.de/de/home.html

https://www.amazon.de/Digitalisierung-Mittelstand-Herausforderungen-digitalen-Transformation/dp/3658292903/ref=asc_df_3658292903/ Dieses Buch zeigt, was mittelständische Unternehmen benötigen, um sich den Herausforderungen der digitalen Transformation zu stellen. Verlag: Springer Gabler Herausgeber: Harald R. Fortmann Co-Autoren: Bosse Küllenberg und weitere Experten Sprache: Deutsch Gebundene Ausgabe: 322 Seiten ISBN-10: 3658292903 ISBN-13: 978-3658292904

Imagine there's an airbnb for events. And it is based on the Ethereum Blockchain with the potential to truly democratize the event scene. There will be no traditional fees, because the added value will be created by an own currency which is linked to the company value and shared with the community. We are working on this at Sparq Events in New York and Hamburg. Investors and token specialists are welcome to join the team.

Chief Digital Officer (CDO) Youpooly Corp. / Youpooly GmbH Youpooly is developing the next generation Invitation Maker App in Offices in New York (USA) and Hamburg (GER). Download on the App Store: http://appstore.com/Youpooly OFFICE USA Youpooly Corp. 40 Wall Street, Suite 3300, New York, NY 10005, United States OFFICE GERMANY Youpooly GmbH Großer Burstah 46-48, 20457 Hamburg, Germany

Interims Management: Creative Lead for the Frankfurt Office and ECD in an important international pitch for BMW Motorcycles Worldwide. The team won the client.

Securing the creative product, igniting a digital transformational process for the advertising company and attracting new and existing clients.

Co-Founder of a new business unit working as a creative and digital role model by developing disruptive digital concepts for clients like Johnson&Johnson, McDonald's, bebe Young Care, VICHY, hohesC, G-SHOCK, Mont Blanc, Sixt, Tabasco or Gelbe Seiten.

Lecturer at an international University for the Subject of "Digital Branding" including: Social Media Strategies, Performance Measurement and Evaluation of Interactive Media, Targeted Branding through Interactive Media, Success Factors of SEO and SMO, Operational Implementation of Digital Branding

Non-Fictional Author of “Brand’s New Toy – Creative Mobile Marketing with Smartphone & Co.”, a standard work in the area of mobile marketing. It has been published internationally, and translated into several other languages. Hardback edition: 326 pages fully colored Publisher: mi-Fachverlag / Redline, ISBN-10: 3636030760 – ISBN-13: 978-3636030764 http://www.amazon.de/Brands-New-Kreative-Markenkommunikation-Handy/dp/3636030760

Co-Founder and Creative Head of one of the first Mobile Marketing Agencies in Europe creating pioneering work for clients in Germany, Italy, Austria and, in particular, Switzerland. These include Coca-Cola, Fanta, Nestea, Tirol Milch, Swarovski, BMW Mini, Volksbank Austria, Sunrise Telekom and Allianz Insurance.

Co-Founder and Creative Head responsible for growing the Company and opening up Offices in Germany in order to attract even more talented Creatives and serve clients from Germany. Initiating an associated Partner agreement with the international Omnicom Tribal DDB Network and award winning projects for clients like McDonald’s, Molkerei Müller, Volkswagen and Vodafone in close partnership with Heye & Partner and Tribal DDB.

853 pages field manual for online marketing, ISBN: 978-300020904-8; Co-Authors: Bosse Küllenberg, Bernd M. Michael, Sebastian Turner, Susanne Fittkau, and more prominent advertising professionals. Publisher: Torsten Schwarz

Responsible of building a robust technological infrastructure to fulfill the needs of the parent company spielplatz.cc and their Mobile Marketing Campaigns. This firm produced fundamental server-side software and technological integrations for push- and pull-communication with early smartphones.

Art Director for Springer & Jacoby / elephant seven with responsibility for significant clients like Coca-Cola, Deutsche Post, Mercedes, Montblanc, Seat, Storck Riesen and Deutsche Telekom and gaining prestigious international creative awards.

Art Director working on BMW X-Drive and other product launch campaigns

Journalist, Member of "VDZ Verband Deutscher Zeitschriftenverleger", VDZ ID: 42-2-6847 Working for Sueddeutsche Zeitung and other newspapers and magazines and radio stations around Munich

First start-up right out of school! Founded digital agency "dreamfactory" in Munich to cater for demand for multimedia websites and conversion to CD-Rom, when Floppy Disc became old-fashioned.

First job as a graphic designer in print advertising agency "adpool | communication" in Munich for clients like Mizuno, Helsa, Thyssen and Ayinger beer.