Bosse Küllenberg
Bis 2022, CTO, ETERNA Mode GmbH
Hamburg, Germany
About me
Karl Lagerfeld sagte einmal über Kreationen: ,,Machst du es zu früh versteht es keiner, machst du es zu spät, interessiert es niemanden mehr!“ Bosse Küllenberg kennt dieses Innovations-Dilemma und hat als Ursprungs-Kreativer so manchen Zeitsprung zu früh in die Zukunft gewagt. Als lebender Seismograph, spürt er neue Beben in der Digital- und Marketing-Landschaft früh auf und versucht die Verschiebungen einzuschätzen – und resultierende Veränderungen zu erahnen, bevor sie passieren. Mit 20 Jahren Transformationserfahrung ist Küllenberg ein digitaler Gestaltenwandler. Hat große Marken wie Coca Cola und McDonald betreut, drei Firmen selbst gegründet und zwei US-amerikansiche Start-Ups geführt und skaliert. Dabei viel über A.I./ Machine Learning und Blockchain, Plattformökonomie, Agilität und Microservices Cloud Architektur gelernt. Seit 2019 ist Bosse Küllenberg CTO bei ETERNA und bringt hier, sein digitales Know-How in die technologische und digitale Transformation der Marke ein.
Timeline
Professional experience for Bosse Küllenberg
Chief Technical Officer // Digital Transformation ETERNA wurde 1863 gegründet und ist heute mit über 1.000 Mitarbeitern in Europa einer der führenden Herstellern von Hemden und Blusen in Deutschland. Die Produkte sind an ca. 5.000 PoS in über 40 Ländern und 53 eigenen Retail-Stores in Deutschland vertreten. ETERNA steht für Nachhaltigkeit und ist seit 2000 durch den höchsten Standard im Markt OEKO-TEX® 100plus (heute "Made in Green") zertifiziert. https://unternehmen.eterna.de/de/home.html
7 months, Mar 2019 - Sep 2019
Co-Author of Non-Fictional Marketing Book
Journalist
https://www.amazon.de/Digitalisierung-Mittelstand-Herausforderungen-digitalen-Transformation/dp/3658292903/ref=asc_df_3658292903/ Dieses Buch zeigt, was mittelständische Unternehmen benötigen, um sich den Herausforderungen der digitalen Transformation zu stellen. Verlag: Springer Gabler Herausgeber: Harald R. Fortmann Co-Autoren: Bosse Küllenberg und weitere Experten Sprache: Deutsch Gebundene Ausgabe: 322 Seiten ISBN-10: 3658292903 ISBN-13: 978-3658292904
1 year and 7 months, Jul 2017 - Jan 2019
Chief Digital Officer
Sparq
Imagine there's an airbnb for events. And it is based on the Ethereum Blockchain with the potential to truly democratize the event scene. There will be no traditional fees, because the added value will be created by an own currency which is linked to the company value and shared with the community. We are working on this at Sparq Events in New York and Hamburg. Investors and token specialists are welcome to join the team.
3 years and 11 months, Jan 2015 - Nov 2018
Chief Digital Officer US / NYC
Youpooly Corp.
Chief Digital Officer (CDO) Youpooly Corp. / Youpooly GmbH Youpooly is developing the next generation Invitation Maker App in Offices in New York (USA) and Hamburg (GER). Download on the App Store: http://appstore.com/Youpooly OFFICE USA Youpooly Corp. 40 Wall Street, Suite 3300, New York, NY 10005, United States OFFICE GERMANY Youpooly GmbH Großer Burstah 46-48, 20457 Hamburg, Germany
2015 - 2018
Journalist
Pressepool
Interims Management: Creative Lead for the Frankfurt Office and ECD in an important international pitch for BMW Motorcycles Worldwide. The team won the client.
6 years and 2 months, Jul 2008 - Aug 2014
Digital Creative Director, Member of the Board
Heye GmbH
Securing the creative product, igniting a digital transformational process for the advertising company and attracting new and existing clients.
6 years and 2 months, Jul 2008 - Aug 2014
Director of Heye Digital Lab, member of the board
Heye Digital Lab
Co-Founder of a new business unit working as a creative and digital role model by developing disruptive digital concepts for clients like Johnson&Johnson, McDonald's, bebe Young Care, VICHY, hohesC, G-SHOCK, Mont Blanc, Sixt, Tabasco or Gelbe Seiten.
2012 - 2013
Lecturer at University of Applied Sciences
Brand Academy – Hochschule für Design und Kommunikation
Lecturer at an international University for the Subject of "Digital Branding" including: Social Media Strategies, Performance Measurement and Evaluation of Interactive Media, Targeted Branding through Interactive Media, Success Factors of SEO and SMO, Operational Implementation of Digital Branding
2 years and 8 months, Jun 2006 - Jan 2009
Author
Non-Fictional Book "Brand's New Toy", Redline
Non-Fictional Author of “Brand’s New Toy – Creative Mobile Marketing with Smartphone & Co.”, a standard work in the area of mobile marketing. It has been published internationally, and translated into several other languages. Hardback edition: 326 pages fully colored Publisher: mi-Fachverlag / Redline, ISBN-10: 3636030760 – ISBN-13: 978-3636030764 http://www.amazon.de/Brands-New-Kreative-Markenkommunikation-Handy/dp/3636030760
6 years and 10 months, Mar 2002 - Dec 2008
Co-Founder, Shareholder
spielplatz.cc Mobile Marketing GmbH, Innsbruck
Co-Founder and Creative Head of one of the first Mobile Marketing Agencies in Europe creating pioneering work for clients in Germany, Italy, Austria and, in particular, Switzerland. These include Coca-Cola, Fanta, Nestea, Tirol Milch, Swarovski, BMW Mini, Volksbank Austria, Sunrise Telekom and Allianz Insurance.
5 years and 11 months, Aug 2002 - Jun 2008
Creative Director, Co-Founder
spielplatz.cc Deutschland GmbH
Co-Founder and Creative Head responsible for growing the Company and opening up Offices in Germany in order to attract even more talented Creatives and serve clients from Germany. Initiating an associated Partner agreement with the international Omnicom Tribal DDB Network and award winning projects for clients like McDonald’s, Molkerei Müller, Volkswagen and Vodafone in close partnership with Heye & Partner and Tribal DDB.
1 year and 1 month, Apr 2007 - Apr 2008
Co-Author
Leitfaden Online Marketing – Das kompakte Wissen der Branche
853 pages field manual for online marketing, ISBN: 978-300020904-8; Co-Authors: Bosse Küllenberg, Bernd M. Michael, Sebastian Turner, Susanne Fittkau, and more prominent advertising professionals. Publisher: Torsten Schwarz
4 years and 10 months, Feb 2003 - Nov 2007
Co-Founder, Shareholder
spielplatz.cc Technologies GmbH & Co. KG
Responsible of building a robust technological infrastructure to fulfill the needs of the parent company spielplatz.cc and their Mobile Marketing Campaigns. This firm produced fundamental server-side software and technological integrations for push- and pull-communication with early smartphones.
2 years and 5 months, May 2000 - Sep 2002
Art Director
Elephant Seven GmbH
Art Director for Springer & Jacoby / elephant seven with responsibility for significant clients like Coca-Cola, Deutsche Post, Mercedes, Montblanc, Seat, Storck Riesen and Deutsche Telekom and gaining prestigious international creative awards.
2 years and 1 month, Jun 1999 - Jun 2001
Freelance Art Director
HIEL. BBDO Werbeagentur
Art Director working on BMW X-Drive and other product launch campaigns
1999 - 2001
Freelance Journalist
Freelance Journalist
Journalist, Member of "VDZ Verband Deutscher Zeitschriftenverleger", VDZ ID: 42-2-6847 Working for Sueddeutsche Zeitung and other newspapers and magazines and radio stations around Munich
1998 - 2000
Co-Founder (first start-up)
Dreamfactory - The Entertainment Company
First start-up right out of school! Founded digital agency "dreamfactory" in Munich to cater for demand for multimedia websites and conversion to CD-Rom, when Floppy Disc became old-fashioned.
1997 - 1998
Designer
adpool | communication
First job as a graphic designer in print advertising agency "adpool | communication" in Munich for clients like Mizuno, Helsa, Thyssen and Ayinger beer.
Educational background for Bosse Küllenberg
München
Languages
German
First language
English
Fluent
French
Intermediate
Spanish
Basic