Brigitta Serbán

Following my relocation from Budapest to Germany, I took on a range of roles while establishing myself in the German market. These included customer advisory at Ernsting's family, client and property coordination at Gollon Hausverwaltung, and a combined UX consulting and content role at Hamburg Coding School — where I served as primary client contact and career advisor, managed social media presence via Meta Business, and wrote and published articles on AI and the tech job market on HCS website and under my

As part of the OneApp team at Vodafone's Design Studio UK, I worked on the development of the new global MyVodafone app — coordinating across 7 international teams and 13 designers for launch in three European markets: Portugal, Ireland, and Albania. My focus was on designing and iterating core app functions — Billing, Top-up, eSIM, Add-ons, Account Linking — delivering solutions that were not only fast but feasible and realisable within the constraints of a global design system. I created wireframes, high-

Started as external consultant · Joined full-time July 2021 Budapest Brand was the digital and cultural agency of the City of Budapest. I delivered design works for multiple city-scale digital products, coordinating across municipal departments, external IT partners, and several stakeholder groups simultaneously. Budapestinfo website relaunch Full design ownership of the city's official tourism platform and Budapest Card webshop (>500M HUF annual revenue) — user research, information architecture, visual

A freelance practice running alongside primary employment, through which I took on research, UX design, branding, and educational projects across multiple sectors. Projects included accessibility research for youth with disabilities as part of an Erasmus programme (Vienna Association of Education Volunteers - VAEV), UX design for a smart hotel app and the Terraplaza exotic animal event, branding for cultural events, and educational film production on design careers for young audiences — in which I also appe

A dual role combining campus operations management with strategic CX and service design work. I oversaw day-to-day learning and teaching activities, office administration, and campus operations while simultaneously contributing as a business strategist and designer for customer experience and service improvement initiatives. During this period I conducted internal and external research to map new recruiting strategies, brand positioning, and target group identification — work that became especially critical

Designed, managed, and delivered education projects focused on entrepreneurship and career development for diverse target groups across Austria. Worked as trainer, multiplier, project coordinator, and event facilitator. This role marked my first encounter with Design Thinking — when I was asked to step in for a sick colleague and facilitate a hands-on prototyping workshop at Global Entrepreneurship Week. Built from scrap materials, run in front of a room full of strangers — it was terrifying, and then it wa

Designed and delivered education projects focused on entrepreneurship and career development for young people and diverse community groups. Worked across training, coordination, project management, and facilitation roles. Also served as the organisational contact for defining the structure, tone, and content of the association's website — an early and formative experience of thinking about communication, audiences, and information architecture before I had the vocabulary of UX to describe it. Certified as G

After graduation, I worked across several roles that collectively built the foundation of my professional skills — without yet knowing where they would lead. I wrote and published articles on pedagogy, culture, and social topics for Bárka, Irodalmi Jelen, and Raab Kiadó, and worked as a private educator designing teaching tools and classroom materials. At Colibri Theatre for Youth and Families I served as PA to the General Director and member of the Artistic Secretariat — coordinating productions, managin

The Specialisation included: comparative cultural studies; strategical thinking; essay writing, publication, research in practice, themes and issues of social sciences