Bruno Leyendecker

Start-up accelerator judge and mentor at MassChallenge Switzerland, supporting and advising aspiring entrepreneurs in the health and wellness sector through sharing insights and expertise with the next generation of innovators and leaders.

Unique, entrepreneurial role (for Clearblue brand) within P&G; leading a non-P&G organization (20 people, 5 direct reports) with end-to-end responsibility for global innovation, brand architecture & equity and visual identity of the world’s #1 at-home diagnostic brand; #2 to the CEO with accountability for overall business results.

• P/L responsibility for Pampers (P&G’s biggest brand) in 20 markets: D-A-CH, Iberia, Central and Southeastern Europe). •Led multi-functional HQ and regionally dispersed brand teams (16 people, 5 direct reports).

Responsible for the upstream marketing and innovation development (from business opportunity identification to concept & product design and final communication toolkit) for a $6 billion revenue Pampers product line (>50% of the Pampers brand globally) with focus markets: North America, Western Europe, China.

Responsible for brand strategies and plans in D-A-CH and Greece; led globally recognized, purpose inspired Pampers and UNICEF partnership (“Together we can help eliminate newborn tetanus – 1 pack = 1 vaccine”), a role model for purpose driven brand activation at P&G and beyond.

http://www.uc3m.es

http://www.unimaas.nl