Bruno Mertins

Basic

Employee, Tracking & Analytics Specialist, Ferratum Group

Berlin, Germany

Skills

Web Analytics
Adobe Analytics
WebTrends Analytics
Google Analytics
conversion optimisation
Content Square
search engine marketing
Attribution Modelling
web development
search engine optimisation
web analytics
project management
Jenkins
Technical SEO
digital marketing
Graphic Design
Content Management
website tracking
Mobile Analytics
E-Commerce
Kibana
GTM
DTM
Domo
Google Data Studio
RAT
HTML
CSS
JavaScript
Tealium
Website

Timeline

Professional experience for Bruno Mertins

  • Current 10 months, since Jan 2021

    Tracking & Analytics Specialist

    Ferratum Group

  • 5 years and 11 months, Feb 2015 - Dec 2020

    Web Analyst

    Rakuten Deutschland GmbH

  • 16 years, Feb 1999 - Jan 2015

    Front-End Developer & Digital Marketing Consultant

    Turansa

  • 2 years, Mar 2007 - Feb 2009

    Senior eMarketing Executive - UK

    Global Data PLC

    Designed, planned, budgeted and executed SEO / SEM Marketing campaigns for industry specific B2B websites. Communicated and synthesized complex data and information, reported performance and actionable insights to internal clients and senior management. Tracking implementation and reporting for PPC Campaigns & Banner Ads. Google Adwords implementation, configuration & optimization. Technical Site Structure Analysis, SEO specification and hands-on UAT for all site launches and/or redesigns.

  • 5 months, Jan 2006 - May 2006

    Business Development Intern

    Condat AG

    ♦ Research and analysis of “Scatter Web Technology” (Wireless Sensor Networks) potential business applications in the Hospitality, Security, Logistics, Construction and Banking sectors. ♦ Collaborated with the development of a “Business Integral Solution based on Wireless Sensor Networks, Web Data Warehousing and Mobile Applications” for a client.

Educational background for Bruno Mertins

  • 1 year and 1 month, Oct 2005 - Oct 2006

    Digital Business & Technology Management

    Berlin School of Economics

    Consulting

  • 4 years and 11 months, May 1996 - Mar 2001

    Wirtschaftsinformatik

    Universidad Francisco Marroquin

Languages

  • English

    Fluent

  • Spanish

    First language

  • German

    Intermediate

Interests

Information Architecture
UXD
Multimedia
Graphic Design
Aikido

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