Paulo Calhau

Job responsibilities: • Lead and manage field operations across retail locations to drive sales growth and optimize team performance. • Monitor sales trends, market conditions, and competitor activities to develop and implement strategies that increase market share. • Analyze sales data and generate detailed performance reports to identify improvement opportunities and support strategic decision-making. • Build and maintain strong relationships with key retail partners to ensure alignment with brand sta

Job Responsibilities: I exhibit my extraordinary expertise in overseeing retail strategy and management for Italy, Portugal, and Spain, overseeing 300+ points of sale (POS) in key retailers and top operators. Moreover, I plan and execute product launches, ensuring smooth operations. Manage a field force team of 100+ promoters and area managers. Also, I drive retail go-to-market (GTM) strategies and negotiate with customers. I conduct product training sessions. Strategize and manage budget allocations effe

Job Responsibilities: During this job role, I directed the retail strategy and operations for 150 POS in leading retailers and operators. Also, I coordinated product launch planning and execution. Supervised a field force team comprising 100 promoters and area managers. Drove retail go-to-market (GTM) initiatives and negotiate with customers. Additionally, I conducted comprehensive product training sessions. Developed and managed budgets effectively. Key Achievements: • Successfully positioned the

•Job Responsibilities: While serving as a retail marketing manager, I created innovative retail design concepts for flagship and experience stores, as well as display solutions. Also, I planned and produced POS marketing materials and product campaigns. Moreover, I planned and executed product launches seamlessly. Additionally, I led the European visual merchandising and retail marketing team. Strategized retail design and managed relationships with agencies. I effectively administered budgets. Key

• Job Responsibilities: I conceptualized, established, and implemented retail training programs. Moreover, I created in-store guidelines for visual merchandising and space planning. Additionally, I led the European visual merchandising team. In addition, I set standards, guidelines, and in-store communication for visual merchandising. Created guidelines for displaying new product launches and collections. Key Achievements: • Elevated product presentation standards and optimised business performa

Main responsibilities: - provide specialist advice for VM implementation to the national VM teams - support seasonal information and create VM newsletters - ensure adherence of buying concepts to VM standards and capacity constrains - support buying on equipment capacity planning - monitor and communicate VM best practices - align and manage special VM projects

• Job Responsibilities: During this job role, I established visual merchandising standards for Bata Branded Stores across Europe (345 stores). I developed visual merchandising tools including VM guidelines, and planograms, and oversaw their in-store implementation. Also, I provided training to store staff on visual merchandising best practices. Additionally, I designed and implemented window concepts to enhance brand visibility and appeal. Key Achievements: • Revolutionized Bata Group's busines

• Global visual merchandising guidelines for retail and wholesale (over 385 POS). • Concept and implementation of showroom in HQ • Training and workshops on the seasonal VM window and in-store concepts • VM and window concepts • Mannequins and POS material • New store openings

• Visual merchandising team management • Retail Operations • KA management • Training • Visual merchandising guidelines • Window concept • Travel retail

• Visual merchandising guidelines for retail and wholesale • Concept and implementation of sales showroom and press showroom • Training and workshops on the seasonal VM window and in-store concepts • New store openings

Global visual merchandising guidelines and window concept Visual merchandising layouts and planograms Showroom concept and implementation Mannequins and in store display development Training Team management

Global visual merchandising guidelines and window concept Visual merchandising layouts and planograms Showroom concept and implementation Mannequins and in store display development Training Team management

Responsible for the implementation of the shop windows according to HQ guidelines Responsible for the assembly of showroom Management and training of the VM team Order and management of window props