Bukky Sammy

- Conducted website audits and provided actionable SEO recommendations, optimizing web pages (copy, architecture, content, keywords). - Analyzed and reported data using Google Analytics to uncover patterns and insights, driving maximum ROI. - Collaborated with cross-functional teams to implement SEO strategies, improving user experience and site performance.

- Developed MODSECRET’s brand identity and formalized branding guidelines to ensure consistency across all platforms. - Promoted the company’s product range through targeted social media campaigns to enhance customer engagement and boost brand awareness.

- Directed marketing and project management for multiple high-profile restaurant brands, ensuring alignment with business goals. - Wrote and edited 150+ pieces of content for social media and email campaigns, contributing to stronger audience engagement and brand consistency. - Developed strategic project proposals, including timelines and budgets, and supported paid media initiatives on Instagram and Facebook to drive results

- Curated and optimized content for digital platforms to maximize audience engagement. - Applied SEO best practices to improve site traffic and enhance content visibility. - Collaborated with teams to create compelling content strategies that drove audience growth.

- Plan, research, and write scripts for radio broadcasts. - Update website content to align with on-air programming. - Report and write news stories, covering event details and context.

Collaborated closely with the Public Relations team to strategically plan, coordinate, and provide media coverage for prominent university events, including seminars, conferences, conventions, and other significant academic initiatives.