Burak Kurt

- Leading and optimizing Google Ads, Meta Ads, and PPC strategies to achieve ROAS, CPA, and revenue targets for multiple clients. - Supporting brands with strategic guidance, creative recommendations, and conversion-focused tactics - Utilizing AI analysis to identify competitor gaps, optimize keyword rankings, and automate high-impact marketing tasks. - Managing and reporting on cross-channel campaigns (Google & Meta) to maximize ROI and drive efficient growth.

- Own and scale multi-channel paid media strategy across Google Ads, Microsoft Ads, Meta Ads, and Pinterest Ads, driving profitable e-commerce growth and maximizing ROAS. - Develop full-funnel digital marketing strategies, including audience segmentation, channel mix planning, budget allocation, and revenue forecasting. - Launch and optimize high-performing campaigns across Search, Shopping, Performance Max, Display, and Paid Social, aligning execution with commercial objectives.

- Manage and drive growth for UK market clients' Google Ads accounts, ensuring revenue expansion. - Develop and execute strategic plans, including budget allocation, campaign execution, performance management, and reporting. - Build AI-informed strategies including budget allocation, asset creation, and reporting. - Optimize performance using AI-powered analytics tools for insight-driven campaign refinement.

- Managed oversee international marketing campaigns across MENA, Europe, and Asia regions for Memorial Healthcare Group. - Orchestrate campaign execution in 12 different languages, ensuring cultural and linguistic relevance in each region. - Develop and adapt performance management strategies using AI tools for better lead quality according to the unique dynamics of each country and region. - Enhanced campaign execution, KPI monitoring, and funnel effectiveness through automated reporting.

- Managed the execution of diverse campaigns focusing on virtual POS, online payments with links, and cashbacks, catering to the specific needs and preferences of the target audience. - Implemented performance management strategies aligned with KPIs, with a primary focus on achieving high-quality lead generation for targeted online payment services. - Utilized data-driven insights and analytics to monitor campaign performance, identify areas for improvement and optimize strategies for enhanced results.

- Orchestrated data-driven campaigns, propelling brand growth and market presence for Ferrero Turkey Brands. - Leveraged strategic insights and analytical expertise to optimize online advertising efforts. - Consistently achieved remarkable ROI through targeted performance marketing strategies. - Navigated the ever-evolving digital landscape, adapting strategies to maximize effectiveness. - Collaborated seamlessly across departments, fostering cross-functional synergy.

- Managing and planning Google Ads, Facebook Ads, Email Marketing and Seo strategies for group companies. - Managing, budgeting and optimizing Google Ads accounts and ads of group firms with agency. - Increasing all channels performance according to ROAS and ROI. - Monitoring and analyzing Google Analytics datas and managing strategies according to these datas. - Project management for CMS, B2B and B2C platforms. - Testing new CMS platform and integrating contents to website.

- Responsible for SEM, SEO, SMM, E-mail Marketing and Web Push Marketing. - Managing Google Ads, Facebook Ads, E-mail marketing and Social Media accounts. - Optimizing the keywords, cpc bids, daily budget and ad texts for search campaigns. - Testing the affinity, custom intent and remarketing audiences for google ads. - Testing web visitors, lookalike and remarketing audiences for facebook ads. - Making the necessary improvements by collaborating with the software developers to make UI user friendly.

- Responsible for SEM, SMM, E-mail Marketing and Web Push Marketing. - Managing Google Ads, Facebook Ads, E-mail marketing and Social Media accounts. - Creating search, display and shopping campaigns in Google Ads and creating story, feed, carousel and catalogue campaigns in Facebook Business Manager. - Optimizing the campaigns by evaluating the datas. In addition to this making reports about the results of the campaigns. - Targeting the relevant mailing subscribers of Denizbank CRM datas.

- Responsible for online content layout, banner, product placement, advertising of the products in online store. - Editing the products' prices and descriptions. - Increasing the category sales capacity.

- Price control of Coca Cola products. - Stock control of the products. - Organize promotion and campaign events and to put in an order based on market sales capacity. - Responsible the exposal and section layout of Coca Cola products in hypermarkets.