Burcu Karakurt

- Planning and execution of marketing campaigns for XING Turkey using marketing channels (creative and content works incl. campaign e-mailings, microsites, banners, teaser spaces and other related works in order to create successful integrated marketing) - Campaign design, development and management in coordination with digital marketing agencies – briefing and de-briefing - Project management, evaluation and analysis for long-term marketing campaigns

- Executed content marketing for different target groups by daily update of the website, e-mailing and newsletter send-outs - Created industry- and market-related news stories both in Turkish and English by scanning global iron and steel market developments on daily basis; conducting market researches and working on analyses; following up price tendencies of the main product ranges - Effective communication with internal and external parties

Database and internet searchs, update calls, phone interviews, reference check interviews, entered / updated CVs, activities using several information systems, candidate evaluation reports composed of the candidates' career paths, qualification analysis, salary levels & comments, office interview organizations, support to consultants, reports & analyses

Thesis on: The Importance of UX in Product Development Decisions