CHANG LIU
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von CHANG LIU
- Bis heute 4 Jahre und 10 Monate, seit Aug. 2020
Fashion and Luxury marketing consultant
ChangLiu
• Assisting brands in enhancing and optimizing the retail and branding strategies and management with several factors like tactical planning for execution across communications, products, and retail touch points. • Providing liaison with key luxury brands, shareholders, and investors. • Identifying opportunities and building strategic plans for the brand to carve a distinct identity and negotiate decisions that lead to changing the related market. • Providing and organizing lectures on fashion luxury goods
- Bis heute 6 Jahre und 3 Monate, seit März 2019
Business Partner
XarissLuxury
• Work with management and provide guidance • Analyse trends and metrics • Monitor the existing and new projects • sourcing the potentials in the market with related stakeholders • Set project strategies in terms of Finance, business development, sales, marketing
- Bis heute 10 Jahre und 10 Monate, seit Aug. 2014
Project Manager
Pisa Orologeria
• Marketing strategies planning related to China market and VIP management • Brand building and promotional activities related to China market • New projects and commercial campaigns based on the needs of potential markets • Manage channels such as inbound tourism agencies and other partners in Great China • In charge of social networks, advertising and VIP maintenance • O2O (offline to online) marketing activities • Coordinator for specific fashion communication or events for China market
- 1 Jahr und 2 Monate, Juli 2019 - Aug. 2020
Manager Business Development
IntraMirror
• Developing business relations as buyer with various suppliers in Europe for marketplace. • Purchasing high-demand luxury fashion products for China market. • Promoting the projects of wholesale, B2B APP and preorder. • Working with operational team in terms of the procedures like IT integration, products mapping, orders processing and KPI performing.
- 6 Monate, Sep. 2018 - Feb. 2019
Senior Toursim Marketing Account Asia Pacific
The Mall Luxury Outlet
• Develop and manage the relations with strategic stakeholders; • Analyse the market trends to identify potential partners and develop new business relations ; • Collaborate with the online marketing in planning and address specific communication campaign to support the international tourism marketing initiatives; • Lead the team dedicated to Asia-Pacific, coordinate the related activity plans, address objectives and initiatives, perform the evaluations, define and verify the objectives of the staff.
- 3 Jahre, Aug. 2009 - Juli 2012
Lecturer
Confucious Institute at Rhodes University in South Africa
Ausbildung von CHANG LIU
- 2012 - 2013
Fashion, design and luxury goods
University of Bologna
- 2008 - 2010
Master of Teaching Chinese to Speakers of Other Languages (MTCSOL)
Jinan University
Chinese teacher for both language and culture
- 1999 - 2002
International trade
Xi'an foreign language university
English, trading
Sprachen
Chinesisch
Muttersprache
Englisch
Fließend
Deutsch
Grundlagen
Japanisch
Grundlagen
泰语
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