Cansu Macit

Overseeing and managing the organization's CRM system and strategies. Maximizing customer satisfaction, engagement, and retention by effectively utilizing the CRM platform and implementing relevant strategies.

Managing the entire CRM process from planning to the creation and implementation of a campaign. Creating multi-channel campaigns across Email, SMS & Push. Improving customer retention & increasing customer acquisition at a low cost, without jeopardizing existing customer relations and ensuring the smooth transition of a new customer to a loyal, long-term client.

Managing all aspects of the customer relationship management process, including creating strategies for acquiring new customers, retaining existing ones and converting leads into sales opportunities.

Strategic planning and implementation of email activities, monitoring of relevant KPIs and creation of reports for our stakeholders, identification and further development of customer segments, A/B tests, conception and implementation of our CRM measures for different countries in order to sustainably increase the customer lifetime value, content creation for onlineshops, correspondence with external agencies, OnPage optimization, SEA content creation

Development and execution of content strategies, Content creation & communication, Content creation and optimization of the Zalando Brand Home, Coordination, management and maintenance of the product database (descriptions) for the shop, Operational coordination of CRM actions, Creation of weekly, monthly & quarterly reports, SEO optimization, Correspondance with external agencies

Planning and implementation of email marketing, SEO optimization, creation of social media editorial plans, content creation for own shop and pure player, creation of paid social media campaigns, Correspondence with external agencies, OnPage optimization

Paid Social Media, Contenterstellung, E-Mail-Marketing, Webshop Optimierung

Unterstützung der Social-Media-Kanäle Instagram, Facebook & Youtube Betreuung der Bücher-WG (https://stories.thalia.de/blog/) Erstellung von zielgruppengerechten Content

Betreuung der Social Media Kanäle, Konzepterstellung, Videoschnitt

Online-Marketing Praktikum Tätigkeitsfelder: Content-Marketing, Social Media Marketing, E-Commerce

Module: Global Management Projects, Cross Cultural Management, Service Marketing, Business Economics in Emerging Countries

Vertiefungsrichtung: Marketing, Innovation, Entrepreneurship