Carl Pichotta

Recruited by founder and president to identify and recruit suitable target partners as well as industry experts for advisory board, working in concert with founder to develop sound business and marketing strategies. Collaborate with consultants to create initial go-to-market plans, incorporating branding, PR, data sheets, and white papers. Present demonstrations to decision makers across the US and EMEA as part of sales plan.

Managed relationship with Microsoft from perspective of handheld devices, one of three HP pillars, overseeing development work to meet timelines and sales commitments. Identified global co-marketing activities, securing relationships with Qualcomm and Marvell. Integral to launch of first Win Mobile device in China, completing agreements with Marvell to allow IP access and distribution of channel within China.

Chartered to drive massive Java adoption on cell phones and other non-connected devices, defining ecosystem to deliver content that was running on Java and identify companies to adopt technology. Developed complete Java content-development program, including tools and certification. Secured industry endorsements of Java, ensuring manufacturers would include programs that supported it.

Developed strategic co-development, manufacturing, and sales enablement partnerships with Canon, Brother, Sanyo, Sharp, and Mitsubishi to create information appliances. Identified early-adopter industry verticals (e.g., financial services and telcos) and ideal customers to create global market. Built and directed virtual teams in countries around the globe.