Carlos Ernesto Fernández

• Coordination of communication and marketing activities for the British, French, Spanish and North American markets. • Leading, recruiting and training an international team in charge of Customer Relation Management. • Responsible for Key Account Management and business development. • Online reputation management and publicity of each country’s platform. • Monitoring and improving the SEM and SEO performance. • Creation of online marketing content.

PrintSafari.com, is a worldwide operating company specialized in high quality online offset printing. We target several markets, among them the German, American, Canadian, French, British and Spanish markets. Due to its creativeness and dynamism, PrintSafari provides printing solutions to small and medium-sized businesses to improve their marketing and communication.

• Managing Social Media Content. • Publishing press-releases & SEO texts. • Responsible for managing existing accounts and acquiring new leads. • Translation of information about new products and services. • Sharing insights about the Spanish and North American markets with the management.

• Daily correspondence with business clients. • Organizing competitors’ analyses and reporting results to the management. • Improving Social Media efforts, creating a and publishing content, increasing the visibility. • Assisting the marketing department on communication actions designed for each country.

• Maintenance of databases with sales information of existing clients, creation of new databases for acquired clients. • Categorizing products: segmentation of products according to its characteristics for further comprehensive analyses. • Monitoring recently launched products of key accounts: tracking promotions and their effects, following-up product performances. • Advising the sales department: giving technical information about databases, segmentation and product details.

• Advising clients on best purchase decisions. • Managing replacements and reparations. • Reporting return to the sales department. • Coordinating the communication with technical service providers.

Political Science --Erasmus program--, Economics, Human Resources and Sociology.

Law, Administration and policy, Communication, Economy and Sociology.