Carlotta Ellegast

During my internship at Birkholz Perfume Manufacture I supported the marketing and sales team. For example in the planning of product launches including the organisation of events as well as in the implementation of concepts for sales supporting measures or CRM mailings including address collection.

I am currently doing a seven-month internship at Lalique Beauty in the marketing team, mainly responsible for Lalique Home Fragrances. During my internship, I am supporting the brand manger in taking care of different products development, products design and marketing concepts, for example, new fragrances for Bentley Fragrances or new candle editions for Lalique Home Fragrances.

Grabarz & Partner is an advertising agency. From June 2017 until February 2018, I assisted at the reception and sometimes support different teams when needed. I have a better understanding of working methods in an advertising agency as well as how important every job is to achieve the best results.

BrainFactory is an advertising agency for B2B-Brands. This internship allowed me to collect my first experiences in this field before I started my studies at Brand Academy. I got a good knowledge of the agency structure and different working methods from assisting the team with research and design work.

I worked in an international team, responsible for the Marketing and Internal Communications and Media Relations of Bayer MaterialScience, Shanghai. I learned how to write and use different communication tools. Throughout my stay, I got a deeper understanding of the influences media may have on readers and how they affect the public image of a company.

I worked in international teams involved in various projects mainly in the communication and digital design field with a strategic background. For example, graphic design, typography, packaging and brand management were part of my three years of study.

During my studies, I worked in international teams on various projects while I was exploring my passion for art and fashion. Those projects introduced me to a wide range of media, such as fine art, design, architecture, illustration and packaging.