Carole GOUYET

- Trade online marketing B-to-B -Management for media content: Handling and update of product media for the listed products at trade partners - Website Digital compliance - GDPR - Data Analytics - Cross-division agile projects (Digital / End-user) - E-shop manager (2019-2020) - Digital Marketing - End-user-oriented (2016-2018) -Social media campaigns -Digital Media campaigns (SEA, Youtube Video, Teads,...) -E-mailing -Partnerships -Content Marketing (Step-by-step videos) -Media surveillance (Digimind)

Working with the Onsite Innovations Team on new concepts (for FrontEnd features, Internal Search tool, Mobile website & App) to improve Zalando FR's usability >User behavior analysis >Benchmarking >Project management >Reporting

-Management of www.quantumglass.com + SEO -Social Media audit & strategy -Creation of Newsletters

Social Media Campaign - Recommendations - Master student project : -Facebook/Twitter/Cross-Link with Youtube, Website/Newsletter

Mission at the Marketing Department => Web-Projects: management and improvement of online sales site: www.ricohshop.fr with our Dutch partner => Green projects: production of communication materials on sustainable development policy of the company -Achieving benchmarks on competitors -Marketing intelligence: exhibition reports / conferences -Collaborating with the Communication and Marketing Departments

-Project to create a Youtube account -Video production with Sony Vegas 9.0 -Recommendations (SEO, keywords, design, etc.)

-Management of the website www.bedeo.fr -Interviews with comic book authors and professional editors Monitoring of comics-related events -Production of a marketing report for Reciprok (Bedeo.fr) via Google Analytics

Online Marketing Management of Information Systems New Products Development Advertising Promotion Management