Catherine Gutsell

• To manage the CK Group’s marketing vision, execution of the marketing life cycle and development of brand presence online and offline. • To maintain CK Group’s position as market leader in digital marketing. • To present a high quality, professional image of the CK Group in all marketing activities in order to drive candidate applications and client engagement.

The main objectives for my role as Trainee Marketing Officer include: • To improve search engine rankings and increase traffic to both websites. • To support the placement process through assisting Consultants with advertising and digital media. • To promote the company through the development of the online CK brand. • To assist in the planning and implementation of the digital media marketing strategy and campaign.

• Disseminating news, information and job information about the pharmaceutical, science and technology industries. • Conducting surveys on employment trends and other marketing trends within the pharmaceutical, science and technology sectors. • The point of contact of any press releases and publicity. • Managing social media campaigns. • Supporting the placement process through assisting Consultants with advertising and ditigal media. • Assisting in the planning and implementation of the dig

Modules covered: Marketing Communications, Marketing Strategy, E-Marketing, International Marketing, Marketing for Non-Profit Organisations, Contemporary Issues in HRM, Business Game, and Strategic Management. Special projects included: Strategic Analysis of BA (Group work), Markstrat Group Report,