Celina Kilian

Strategic Brand and Communication Consulting Clients: Coty (Gucci Beauty & Lancaster), Klarna, Mercedes Benz Fashion Week & more • Creative Implementation of Campaigns • Creation of local Campaigns • Project Management • Digital Content Creation • Social Media Content Strategies • Influencer Marketing Strategies & Cooperations • Reports & Analyzes of Activities • Team Lead (Project based) • Budget Management • Creation of Press Releases & Mailings • Establishment of Media Relations

• Implementation of PR Strategies in the local Market • Creation of Press Releases & Mailings • Translation of Press Releases • Planning of PR Send-Outs for Journalists and Bloggers / Influencers • Influencer Monitoring and Research of suitable Brand Ambassadors • Establishing Influencer Relations • Planning and Organization of Press Events

• Sales Responsibility • Maintenance of Goods and Warehouse Management • Visual Merchandising • customer-oriented Consultation

• Creation of Press Releases & Mailings • Planning of PR Send-Outs for Journalists and Bloggers / Influencers • Creation of Reports • Influencer Monitoring and Research of suitable Brand Ambassadors • Establishing Influencer Relations • Planning of Press Events

• Responsibility for Sales and Numbers • Consultation • Product Application on the customer • Support at Vogue Fashion Night

Semester abroad (Grade Average: 1,0) Main Courses: Visual Merchandising, Merchandise Planning and Buying, Fashion Product Knowledge, Human Resources, Innovation Capstone

B.A. Thesis (Grade 1,2) Main Courses: Digitalization, Economics, Marketing, International Management, Graphic and technical Design, Entrepreneurship, Trend Forecasting, Strategic Conception and Project Management