Charles Eitel

Charlie Eitel, a celebrated leader in the business community, has made a lasting impact across various industries with his innovative leadership and strategic insights. As CEO of Serta Simmons Bedding (SSB), Eitel has played a pivotal role in transforming the company, focusing on groundbreaking innovation, brand development, and steadfast commitment to quality. His deep understanding of market dynamics and strong relationships with retailers and suppliers have led SSB's extensive workforce toward significant achievements. With his guidance, Simmons, a key subsidiary of SSB, saw remarkable financial growth. He led the company to double its revenue from $600 million to an impressive $1.2 billion, and income increased from $60 million to $153 million. This remarkable financial success, achieved under his leadership, not only highlights his exceptional business acumen but also earned Simmons twice the recognition by Fortune Magazine as one of America's best 100 companies to work for.