Christian Häsler

Defining product vision, strategy, roadmap for an AWS-based multi-agent AI & Data platform used across Audi’s technical development organization. Leading a cross-functional Scrum team of Data Engineers, Data Scientists, Data Artists, Full-Stack Engineers, and Architects (10 persons). Driving discovery and migration towards modern architectures (data lake, RAG, agents, observability). Taking ownership of governance, compliance, and security, acting as single point of contact between the team and Audi.

Leading the design and organizational rollout of a new data strategy operating model, dedicated specialist roles with clearly defined responsibilities and cross-domain interfaces. Operationalizing ecosystem strategy through KPI frameworks, tracking architecture, and performance reporting formats, anchoring data-driven steering in ecosystem services.

Leading a team of architects, developers, and web analysts (7 persons) and managing dependencies in a SAFe release train of 6 Scrum teams. Defining the product roadmap, aligning platform integration, and convincing stakeholders to introduce a custom-built AWS-based server-side analytics solution for Audi’s new web platform.

Delivered a suite of 21 Tableau KPI dashboards covering all Audi on demand product domains to drive performance monitoring, operational efficiency, and fleet optimization. Defined requirements and integrated new data sources while optimizing data warehouse and data lake architectures by aligning business, user, and data domain needs.

Implementing targeted, cross-channel (paid marketing, CRM, social media, YouTube, in-app, PR) marketing initiatives, brand campaigns, and automated, measurable channel strategies. Developing the Freeletics Wear eCommerce business by successfully expanding sales and shipping from Europe to the US, Canada, Australia and Singapore. Introducing new eCommerce shop features (custom-built CRM integration) and migrating from three single-language shops to one multi-language shop by steering external developers.

Praktikum im Bereich Capital Markets Retail, Flowprodukte

Business Design, Strategic Management, Strategic Foresight, Business History

Strategic Management, Innovation Management, Strategic Foresight, Entrepreneurship, Corporate Governance

Strategic Management, Developing Economies, Marketing

Business Languages Spanish, Strategic Management, Entrepreneurship