Frank Hohmann

Inhaber, Managing Director. Senior Corporate Leader & Entrepreneur, FHC Advisory - Strategy Advisory & Growth Implementation

Frankfurt am Main, Germany

Skills

Strategy Realignment
Digital Transformation
Growth Activation Programs
CORPORATE STRATEGY:
Strategy & Business Plan
Portfolio Management
Organizational development
Global / EMEA / D-A-CH
Process optimization & Restructurierung
MARKETING & SALES STRATEGY / ACTIVATION
Brand Strategy
(Re-) Positioning
Product-Portfolio / Segmentation
Upstream Pipeline Concept & Product dev’t
Pricing B2B / B2C - P/L Management
Target Group definition B2B / B2C
Sales & Marketing Support Programs: Customer Busin
POS
Retail
After Sales
B2B Customer Portfolio / Key Account Mgmnt
Sales Force Management
Toolbox
Training
Incentives
Strategic Cooperations with Third Parties
Working experience in Western & Eastern Europe
USA and China / Hong Kong
FMCG Food / Non-Food
Luxury Goods
Cosmetics & Fragrances
Automotive
Interactive Online Digital
Financial Services
Interim Support - embedded in client teams

Timeline

Professional experience for Frank Hohmann

  • Current 21 years, since Jul 2003

    Managing Director. Senior Corporate Leader & Entrepreneur

    FHC Advisory - Strategy Advisory & Growth Implementation

    Founder, 100% shareholder and Managing Director. Since 2003 FHC acts as Trusted Advisor für corporate leaders, yet also leads the implementation – often embedded in the client’s team. FHC covers a broad spectrum of General Management issues: From Corporate Strategy, Digital Transformation, Restructuring, Sales/Marketing Activation to M&A Guidance. Handling “emergency missions to fix business issues” is another area where FHC is called in.

  • 1 year and 4 months, Jan 2013 - Apr 2014

    Director Marketing Operations EMEA

    Goodyear Dunlop Tires Europe BV

    Operational business responsibility incl. P/L and budgets of tire replacement business in D-A-CH(Germany-Austria-Switzerland). Functional leadership of Marketing, Pricing, Sales Admin, Billing & Systems und Motor Sport / Racing.) Direct P/L responsibility for € 900m+ Net Sales in DACH. Head Count under direct supervision 100+ associates in above departments Development of pan-European Marketing Support Strategies and plans

  • 2 years, Jan 2011 - Dec 2012

    Director Marketing & Strategic Development

    Goodyear Dunlop Tires D-A-CH

    Implementation of D-A-CH integration: Organizational synergies via consolidating Marketing, Pricing, Sales Admin and Billing organizations. Business re-engineering via identification and subsequent roll-out of best practice processes across DACH. Development and implementation of key Marketing support programs for DACH with subsequent roll-out across Europe: - e.g. Dunlop’s Race to Road campaign / coop with AMG Mercedes - e.g. “Goodyear Innovations Cup” – CRM / dealer loyalty prg

  • 2 years, Jan 2009 - Dec 2010

    Director Marketing & Strategic Development

    Goodyear Dunlop Tires Germany

    Business turn-around / restructuring during the worst automotive crisis ever. Consolidation of 4 previously independently managed companies in separate locations into one central organization for Marketing, Pricing, Sales Admin and Billing. 18% Headcount reduction + streamlined structures and processes. All time record high in EBIT, turnover and Price level in the first full FY after restructuring. Transformation of Marketing function to real business ownership with P/L responsibility.

  • 1 year and 11 months, Jan 2007 - Nov 2008

    Managing Director - Global Integrated Marketing

    Wm Wrigley Jr. Co. Chicago, USA

    Global Responsibility for Marketing Strategy, Brand Portfolio, Launches, Media, Interactive, Art & Design + Agency coop. 60+ associates. $ 450m Media budget Consolidation of Wrigley’s worldwide Ad Agency structure after pitches in 6 countries. Selection of BBDO and DDB as the only two global networks led to multi-million $ cost savings and improved service levels. US Launch / Global roll-out plan of new lifestyle gum brand “5”. Most successful gum launch ever with premium pricing (+50%).

  • 2 years and 1 month, Jun 2001 - Jun 2003

    Marketing Director

    COTY Beauty

    Direct P/L responsibility DACH: € 200m Sales, 20 associates, € 35m Budget. Steering of Marketing, Trade / Sales support activities for all Brands: e.g. adidas body care, Astor, Rimmel/Chicogo, Isabella Rossellini, Pierre Cardin, Céline Dion. FY 2002-03: + 10% growth in EBIT and Sales + 25% on adidas Body Care via improved coop with licensor adidas (who then allowed to use media footage, products and tickets as B2B/B2C incentives. Transition of Cosmetics Brand “Chicogo” to “Rimmel London”.

  • 8 years and 10 months, Sep 1992 - Jun 2001

    Brand Management

    Procter & Gamble

    Local and regional Brand Management with P/L responsibility for up to € 450m Net Sales and Marketing budgets of up to € 90m. Regional Business responsibilities in Germany, DACH, Western and Eastern Europe for Always, Oil of Olaz, Hugo Boss, Laura Biaggiotti, Secret, Punica und Ellen Betrix / Max Factor. Highest ever results in market share, turnover and EBIT on various Brands.

Educational background for Frank Hohmann

  • 1 year and 10 months, Sep 1990 - Jun 1992

    European Business Administration

    Middlesex University Business School London

    Majors in Marketing and Management of SMEs. Final Year Thesis: “The importance of Western Expatriates as a Target Group for Consumer Goods Marketing in Hong Kong”. Grade: “First class”

  • 3 years and 10 months, Sep 1988 - Jun 1992

    Europäische Betriebswirtschaft

    ESB - European School of Business Reutlingen

Languages

  • German

    First language

  • English

    Fluent

  • French

    Fluent

Interests

TCASH356911993997918
Classic Automobiles
Cosmopolitan cities & people
Sports
Fender Stratocaster

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