Christian Mies-Mäkelä

Data: - Derive actions from data - Generate data: IQVIA, U&A Studies, 360 degrees monitoring, Inhouse Studies Digital Marketing & Sales: - Use goal oriented digital marketing and sales effectively for maximum performance - Increase brand awareness and sales through online campaigns, social media activities and consumer relevant content Retail Intelligence: - strategic multi-brand customer development in a multi-level approach - Brand activation at the POS See less

Development of sales increasing global customer, POS and promotions concepts for the Beiersdorf brands Eucerin & Hansaplast Conception, development and implementation of a uniform POS brand image in agreement with the departments of marketing and sales Development of uniform standards for an efficient pharmacy processing, category & POS management, including material production

Led a highly motivated POS-team that engaged with customers (internal stakeholders, service provider, POS-agencies) and pharmacies, understood their requirements to develop future business opportunities for the pharmacy brands Eucerin & Hansaplast Development and conception of a roll-out strategy for the newly developed, market research based Eucerin POS concept Creation of planograms for the brand Eucerin Conception of category management training sessions for the Eucerin sales-force (KAM & Field)

Start-up and manage a mail order business for the pharmacy brands Eucerin & Hansaplast, setting and achieving long and short term business objectives, defining a channel strategy to exceed targets Strategic support and initiation of individual marketing and sales concepts for pharmaceutical wholesale and mail order customers Engaged customers (internal stakeholders & pharmacies) & understood their requirements Holding annual and condition talks

Strategic support and initiation of individual marketing and sales concepts for Key Account pharmacies Engaged pharmacies to promote current and new products, developed future business opportunities and understood customer requirements Holding annual and condition talks Ongoing and detailed analysis of the market situation and monitoring of annual targets KOL management

Beginning as a District Manager Food & Drug swiftly promoted to a Junior Key Account Manager level, responsible for regional EDEKA and Dohle co-operations Holding annual and condition talks Ongoing and detailed analysis of the market situation and monitoring of annual targets Strategic support and initiation of individual marketing and sales concepts

Unternhemensführung Management