Jana Lipowsky

Execution of all onsite & offsite activities of Online Pharmacies and E-Commerce platforms • Partner management, including yearly terms & budget negotiations • Working closely with internal & external stakeholders to develop the E-Merchandising strategy for Pierre Fabre Germany • PFDC brand portfolio management (Eau Thermale Avène, Ducray, A-Derma, Pierre Fabre Dermatologie) • Campaign monitoring and steering budgets / creation of dashboards • Onboarding of new platforms such as Douglas and Zalando

Meta Search Activities for the following products: Dynamic Packages and Hotel - Track project performance, specifically to analyze the successful completion of short and long-term goals - Manage the relationship with strategic partners and all stakeholders - Meet budgetary objectives and make adjustments to project constraints based on financial analysis

- Managing the paid search engine marketing activities for the German / Swiss market across all devices - Implementation and development of SEM campaigns in Google AdWords and Bing - Conversion and landing page optimization - Steering budget - Initiating A/B tests and draft tests in order to reach KPIs expectations - Member of the Keyword Expert Group - Collaboration with other departments (Content Marketing, Merchandisers, CBM) - Working on a daily basis with Google new features

Media Production "Studium Generale"

Social Media Kamapagne für Rheines Wasser

Digital Marketing, International Marketing, Web Systems

Digital Marketing, International Marketing, Webdesign, Konzeption