Christian Steinmetz

- Deployment of EV business development processes and preparing framework to setup fleet depot offers - Development of EV sales and purchasing processes for fleet depot charging - Execution of processes to evaluate growth routes through inorganic opportunities - Preparation of the market launch for depot fleet charging solutions incl. enabling sales units for the sale of complex charging solutions - Development of marketing and sales materials for customer loyalty - Implementation of consultative selling

- Head of the marketing team - Conception and development of marketing strategies and measures for DACH - Creation and implementation of all online & offline marketing campaigns - Creation of concepts to increase brand awareness and sales across all channels - Creation of goals / KPIs for brand awareness - Introduction of new products as part of 360 ° brand communication - Organization and participation in trade fairs & major events - Budget responsibility

- Development and implementation of efficient internal & external (customer related) processes to improve time to market - Structuring and implementation of efficient processes, also using technical applications (tools, databases, web solutions) - Conception, implementation and further development of sales marketing-relevant tasks, also internationally - Expansion and continuous development of the area - Establishment of KPI oriented way of working - Budget responsibility, team size 3 people

- Media management in collaboration with agencies - Project management (including media, PR, brand campaigns, tender) - Optimization of key processes, such as order processes, logistics process for marketing materials, POS standardization to create a lean and efficient environment within the marketing area - Management of international project handling

- Market launch management Europe 37 countries - Leading and steering internal & external stakeholders, National sales companies and EV managers - Management of key strategic activities & Transformation of key strategies into key deliverables - Development of EV Customer Journey & European EV Sales Guideline - Home & Public Charging Development - EV Marketing Communication Strategy - Event Management on European & Market Level - Development of a holistic EV Scorecard and Dashboard

- Development and maintaining of strategic partnerships and accounts with key business partners - Driving business growth development of new sales channels reporting to the EMEA Sales Director - Bridge between EMEA HQ and European industry

- Operational start up process of an innovative product for the client Mercedes AMG - Ensure compliance of the customer’s specifications in line with economical criteria - Project management, Marketing Product management - Coordination of internal and external stakeholders

- Development and derivation of use cases for a customer oriented efficiency in Development Production After Sales - Cost optimization - Preparation and post processing of meetings - Schedule coordination - Coordination with stakeholders

- Trends in the European Colour Cosmetics (ECC including size structure, growth drivers competitive landscape - Key market players, success factors entry barriers in the ECC market - Opportunities and challenges for local champions to drive growth from internationalization

- Relaunch of the brand Misslyn - Interdepartmental cooperation - Obtaining all necessary information for strategic brand positioning - Brand communication - Assortment and Pricing

Praktikum im Rahmen des H.J. Heinz Summer Sales Programmes

Marketingmanagement, Personalmanagment