Christiane Reimann

Leading EMEA insights and analytics team, plan projects and budget as well as build and develop team. Focused on audience and market insights, trends and innovation to provide clear and actionable recommendations, ensure insights have an impact, foster innovation and help the company to grow. Implement research standards and processes, including KPI setting and tracking.

Managed team of 8 project managers and project assistants. Acquisition of new business; project conception; analysis and presentation of results Restructured institute, hired and integrated team, established company’s presence, represented company at conferences and in media, reinforced reputation as specialist for young target groups

Responsible for market research in 16 European countries for all Triumph brands. Defined projects in cooperation with product management and country CEOs. Responsible for project conception, development, execution, analysis and presentation of results in English, German and French. Managed studies such as: basic product tests, image studies, advertising, packaging, brand tracking, product concepts, market and consumer segmentation, trend research.

Designed, conducted and presented studies for considerable international clients from financial, telecommunications, IT, media, automobile and retail sector. Acquisition of projects and cooperation with consultants worldwide. Managed studies such as: market development and market entry studies, new product development and concept testing, marketing and sales performance, usage and attitude, brand tracking, pricing research, customer satisfaction, market segmentation, competitor analysis and benchmarking.