Dr Andreas Ettenhuber

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Director Best Practices & Change Management
Full-time employee in Unterschleißheim
Unterschleißheim
Unterschleißheim
Consulting
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Dr Andreas Ettenhuber's haves

  1. Corporate Research
  2. Data driven Evangelist
  3. Change Management
  • Kampagnen-Tracking
  • Konzept-Forschung
  • Potenzial-Analysen
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Dr Andreas Ettenhuber's wants

  • Erfahrungsaustausch
  • Austausch zu Fachthemen
  • Networking
  • Full-Service Dienstleister
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Dr Andreas Ettenhuber's professional experience

2 years
4 months
07/2017 - to present
Director Best Practices & Change Management
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ProSiebenSat.1 Media | Unterföhring
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Vice President Content Analytics & Scouting | 03/2016 - 07/2017
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Vice President Strategic Format & Brand Research | 10/2015 - 03/2016
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Head of Strategic Format & Brand Research | 03/2013 - 10/2015
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Senior Strategic Research Manager Format & Brand Research | 10/2011 - 03/2013
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3 months
07/2011 - 09/2011
Senior Specialist Consumer & Business Insights
McDonald’s Corporation | München
3 years
4 months
03/2008 - 06/2011
Senior Research Manager Content & Brand Research
SevenOne Media | Unterföhring
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Dr Andreas Ettenhuber's educational background

  • 08/2006 - 02/2010
    Ludwig-Maximilians-Universität München
    Promotion, Dr. phil.
    Schwerpunkte: Big Data, Zeitreihen- und Kohortenanalysen, Neuronale Netze // Dissertation: „Beschleunigung und Zäsuren im Fernsehprogramm. Wann schalten Zuschauer um?“ // Note: 1,6
  • 08/2001 - 07/2006
    Ludwig-Maximilians-Universität München
    Studium, Magister Artium Kommunikationswissenschaft, Markt- & Werbepsychologie
    Schwerpunkte: Big Data, Sekundäranalyse, Paneldaten // Magisterarbeit: „Die Beschleunigung des Fernsehverhaltens. Sekundäranalyse von Daten aus dem GfK-Fernsehpanel.“ // Note: 1,3

Dr Andreas Ettenhuber speaks the following languages:

  • German (First language)
  • English (Fluent)
  • French (Basic knowledge)
  • Italian (Basic knowledge)

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